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rvices targeting them online. Other common youth marketing tactics include entertainment marketing, music marketing, sports marketing, event marketing, viral marketing, school and college programs, product sampling and influencer marketing.

Advertisers are aware that youths and teenagers are basically passionate and emotional. Advertisers are bombarding them with attractive and mouth watering adverts. Advertisers know youths can easily be targeted because of their nature. They are less likely than others to compare prices or seek recommendations. They buy based upon what their friends are buying, what will make them more popular with their peer group, or what a celebrity whom they admire or respect says they need. They are more insecure and more rebellious than people of any other age group. They know that teenagers' tastes will change on any given day what's popular today can be passé tomorrow.

The advertisement industry has a tremendous impact on our youth. What some people see on television, they take for truth. They tell us what to wear (because everyone is wearing it), what to eat (because everyone is eating it), what to do (because everyone is doing it). The advertisers know how to appeal to our senses. They use peer pressure very heavily.” you need to wear these tennis shoes because (add a big name sports star) is wearing them and everyone else is wearing them. You want to be cool don't you?” You have to have a fast car that can go 120 mph even though speed limit is set at about half that. They have confused youth with the difference between “need” and “want”.

In order to find out the impact of advertising on youth, a sample of 60 students was selected from London. 30 students were selected from Rayat London College and 30 from the London School of Commerce. The reason was that these colleges are the most popular in London and students studying over here come from distant places from different backgrounds and classes. The environment in these colleges is very glamorous. The research is basically about the impact of casual wear advertisement on youth that's the reason this sample is selected. These students are influenced by fashion and style and the most important thing is that they fantasize celebrities.

A short and to the point questionnaire was used to collect the data from this sample unit. The result was then analyzed.

1.3 Aims and objectives of the study:

The objectives of the study are as follows:

To know whether students prefer advertised or non advertised products.

To know to what extent students get motivated to buy a product after watching advertisements of casual wears.

To investigate, that how students feel when they use these advertised products?

1.4 Project Scope:

This research is concerned with the whole of United Kingdom but due to limitations it could not be conducted as per the requirement and as such the research is completed by collecting secondary data from internet, newspapers, journals and primary data is collected from London.

1.5 Problem Statement:

Whether and to what extent advertis本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。