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from South West Airlines which is a low frills airlines which has created a niche for itself in that segment. It has also successfully augmented its marketing mix strategy which has done wonders for it.

技术因素——Technological Factors

Internet has opened avenues for the airlines industry in a way which could never have been comprehended. For Example, Jet Lite has introduced a service on its website where it auctions few unreserved seat on the flight one week prior to the departure date.

Almost all airline companies offer their services through the internet. Right from booking the ticket to choosing the seat where one would prefer to sit on the flight. Apart from this, choosing the food from the menu can also be selected through the internet.

Another good example of the impact of technology would be that of the Airport Authority of India, which with the help of technology was able to lease out its obsolete and unused hangers to international airlines thereby making huge profits out of the same.

Technology development helps reduce costs, saves time and enhances service performance which is critical in a competitive industry like the Airlines industry.

波特的五力模型 ——Porter's Five Forces

Michael Porter introduced a framework that models a sector or an industry as being influenced by five forces.

This analysis has five-core element. These are

1. Bargaining Power of Suppliers

2. New Entrants

3. Threat of Substitutes

4. Competitive Rivalry

5. Bargaining Power of Customers

供应商议价能力——Power of Suppliers

Suppliers for the Indian Airlines industry like other locations around the world as far as flight manufacturers are concerned are very limited. Globally, Airbus and Boeing are the only suppliers of aircraft which suit the industry requirements. There is limited bargaining opportunity for the Airline Industry in India hence is a threat for the industry.

新进入者——New Entrants

It was difficult for a new player to enter the Airline Industry in India. There were lots of barriers to entry. Capital Investment to enter this industry is very high but banks have increased the possibilities to avail short term or long term loans with less interest rate thereby increasing the threat of new entrants in the present markets.

替代品的威胁——Threat of Substitutes

International routes do not have any threats as there is hardly any other form of feasible transportation available. However, Domestic travel can be competitive as high airfares encourage customers to look for alternatives ways to get to their destinations. Rail & Road are probably the only feasible option available as they are only economical for shorter distances. A customer would prefer to travel long distance via road or rail only if the time factor allows the customer to take the alternative options.

竞争对手——Competition Rivalry

Rivalry within the industry is pretty intense at the moment as all the airlines are vying本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。