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英国约克大学毕业论文写作 [2]

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2014-08-25编辑:felicia点击率:31062

论文字数:16128论文编号:org201408241137217297语种:英语 English地区:中国价格:免费论文

关键词:网上银行现代金融机构网上银行客户Internet bankingmodern banking facilitiesonline banking

摘要:本文是一篇英国约克大学毕业论文写作范文。网上银行开始的很早,随着全球金融体系的不断发展,越发蓬勃地发展起来。本文将讨论移动安全投资和银行事务网络发展过程中所需要注意的问题。

ness in customer's minds to get the most out of this new innovation for both the customers and the service providers.


Internet banking started some 20 years back and at the moment millions of people access their bank accounts online every single day and this number is increasing day by day. You can access accounts, make payments, can transfer funds online, pay bills, view your account statements, change your personal details etc online. Instead of traditional operating boundaries, in online banking financial institutions suddenly find themselves in a different kind of environment where they compete for the customer loyalty and liquidity. Starting of this new-era of online banking facility has helped customers in many ways but it has also introduced a number of risks which were never there before in any other generation both for the customers and the banks. Although internet banking has attracted hundreds of thousands of customers around the world but still the customer satisfaction/acceptance level, security issues and the future growth of the industry are still challenged. Online banking has developed at a tremendous rate and now even banks/financial institutions are competition each other in providing online services. But only those companies who will provide more value-added services will win the customer loyalty.


Some of the barriers/drawbacks of internet banking are continuing investment that banks have to do to make sure that their online system is secure. These investments are mostly done in expensive, proprietary networks and software solutions to make their server secure from hackers and viruses. Although online banking has already completed more than twenty five years but analysis of the dimensions and the direction and the degree of risk involved in this revolution are far from complete.


As every body knows that customer satisfaction is one of the basic requirements for the success of any business in any sector around the world (Welch et al., 2005, Terblanche, 2006, Perreault et al., 2006, Cohen, 2006, Athanassopoulos and lliakopoulos, 2003) The main reason to this is that high customer satisfaction in return gives higher market share and higher level of profits (Szymankski and Henard, 2001). Satisfaction levels with online banking are improving over the years.


In this study the benefits that the customers are getting from using the online banking services are evaluated and the risk they are facing by using this service as well. In past few years, the margin of profits in banking sector has increased a lot. And online has also contributed to it. Although the ratio of accepting this new technology is different in different countries but still people are accepting it almost all over the globe. One of the positive aspects of today's modern world of commercial banking sector is the formation of new deliverance channels for customer satisfaction and most recent of them is online banking (Daniel, E. 1999). Traditional way of providing services only by bank branches is not enough to meet the needs of today's customers (Bradley, L et al, 2003). Adoption of online banking is increasing day by day although the level of adoption could be different in different countries.


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