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The Effect of Perceived Risk on the Intention to Use E-commerce: The Case of Algeria

Despite the recent economic downtown in the Internet and ICT sectors, legitimate concerns regarding privacy and trust remain obstacles to growth and important issues to both individuals and organizations. Studies on the adoption of business-to-consumer e-commerce have not simultaneously considered trust and risk as important determinants of adoption behavior. The conceptual model of this study leads us to believe that system risks of e-commerce are the major determinants of the adoption behavior.

Based on technology acceptance model (TAM), this study aims to investigate the effect of perceived system risk on the behavioral intention of tourism organizations to use e-commerce. This research is expected to provide both theoretical explanations and empirical validation on the adoption of e-commerce, and offer clear explanation and recommendations for business organizations as well as e-commerce systems providers, regarding the adoption of e-commerce and the risk and security issues.

INTRODUCTION

Despite the recent economic downtown in the Internet and ICT sectors, e-commerce as an information system is expected to continue growing, and corporate websites will remain an important communication channel.

However, the main obstacle in the e-commerce applications is the security issue. It is not only major concern among Algerian consumers but of users worldwide. Legitimate concerns regarding privacy and trust remain a barrier to growth to both individuals and organizations. To better take advantage and to be prepared for this electronic phenomenon, organizations need to identify and understand how far perceived system risk may impact executive managers' decisions to engage in web-based e-commerce applications. Recently, the importance of trust has been discussed in both the academic and practitioner press.

The focus of this research is tourism organizations that intend to provide online transaction in related to their products and services over the internet, an area of business-to-consumer. Further, trust in IT has not been addressed to a great extent in the context of e-commerce and its applications within the organizations. Based on technology acceptance model (TAM), this study aims to investigate the effect of perceived system risk on the behavioral intention of tourism organizations to use e-commerce. This research is expected to provide both theoretical explanations and empirical validation and evaluation of role of system risk in influencing the acceptance of e-commerce in the organization.

RISK AND UNCERTAINTY IN THE ELCETRONIC MARKETPLACE

Electronic commerce is a new form of online exchange in which most transactions occur among entities that have never met. As in traditional exchanges, trust has been considered crucial in the online transaction process perhaps mo本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。