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Abstract
With the company development, the market is becoming wider and wider. Next step is to enter the Australian market to extend the market. It is known that Australia is a country who consumes much wine each year, and it also produce wine itself to meet not only native demand but also the foreign’. So in the Australia market, there are many challenges and competitions. If we want to enter the Australia market, there are more efforts needing to do. Near the non-mining, oil, and no other large plants, not chemical plants, having a unique geographical environment conducive to wine, our winery has maintained green natural resources. With our company into the international market, our wine is being in the pursuit of more and more people and nations. As a nation loving wine, Australians are willing to try new taste of a new brand. But before the Australians willing to try our wine, much works need done to let them know that there are some good tasting wine of our company. Firstly, it is important to make some market researches on Australian wine market, to make sure which kind of wine is popular in Australia now and the consumption in Australia each year. Then, according to the market research and market analysis, an effective strategy is making to introduce our wine to Australia market.

Table of content
Abstract 2
Table of content 3
1 Introduction 4
2 The research of Australian wine market 5
3 Porter’s National Diamond model analysis 6
3.1 Chance and government 6
3.2 Factor conditions 7
3.3 Demand conditions 8
3.4 The performance of related industry and supporting industry 8
3.5 The performance of strategy, structure and competitors 9
3.6 Evaluation of the Porter’s National Diamond model 9
4 Suggests and recommendations 9
4.1 Brand building 10
4.2 Cultural strategy 10
4.3 Marketing strategy 11
5 Conclusions 12
6 References 13

1 Introduction
This wine company has built for lots of years, having very mature experiences and successes in the production of medium and low liquor. The products https://www.51lunwen.org/Economy/2011/0519/1136243256.html are widely sold throughout the whole Europe and Asia and the Americas. Nowadays in order to extend our market to the world, the next plan is to enter the Australian market.

However, Australia also has a well-known wine industry. Australian wine is a typical representative of New World wines (Gregory V. Jones, Karl-Heinz, Storchmann, 2005). If we want to introduce our wine into Australia market, some market researches and analysis should be done to plan a detailed strategy. We must try to take account of the favor wine of Australians, to know which kind of wine popular in Australia (Günter Schamel, 2006). Although the Australian wine industry was known internationally, but this does not mean the wine of other countries, there is no market in Australia. According to the survey found, many of Australian young people are not very fond of wine, but like wine, beer and spirits and so on. Therefore, where there are consumers there is a market. So for our company, as a winery production of white wine, there is a good opportunity to enter the本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。