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ants to achieve in the next four years what it has in the last 50. New competitors- both Indian and foreign-will do their best to ensure it takes longer，Business Today. New Delhi: May 6, 2007. ; p. 90 NEIL HUME，2007，Why the executive pay model needs fixing; [LONDON 1ST EDITION]，Financial Times. London (UK): May 5, 2007. ; p. 34 PR Newswire Europe Including UK Disclose，2007，CADBURY SCHWEPPES PLC - Voting Rights and Capital，New York: May 2, 2007. 考试要求： Corporate Strategy and business analysis Exam The examination will be based on Cadbury Schweppes PLC an international company manufacturing and distributing food confectionary and soft drinks. To answer the exam questions satisfactorily it is essential to do some research on the company. As a minimum you should look at The recent history and development of the company A profile of the company The current strategy and strategies in recent years Future plans Product development & innovation The market and competition Customer relations Pricing policy Financial results over the last five years The share price and share holder returns over recent years Corporate governance “Green issues” The board and management Other issues of topical interest: Health and obesity issues Fair Trade implications A lot of information may be gleaned from the Cadbury Schweppes website and the Annual Report & Accounts for the last few years. There has been a considerable amount of speculation in the press recently about the possibility of a takeover bid for the Company by a private equity group with a view to breaking up the group and selling off different divisions. The logic being than the sum of the parts are greater than the present market value of the group. 我们考试有3题，我根据往年的考试题目，估计出了第1题和第3题 1. Discuss the development of Cadbury Schweppes PLC in recent years and evaluate its current competitive position. 3. Propose and justify a forward strategy for Cadbury Schweppes,supporting your answer with relevant tools of analysis. 请使用SWOT, PESTEL, Porter’s 5 Forces, BCG Matirx, TOWS, Scenario Planning..这些工具，这些工具使用过之后，也要写在论文里面 在文中还可以讨论一下这间公司的，Strength, weakness, advantage, disadvantage, history, focus area, product range, company parenting , environment…. SWOT是分析对象的Strength, Weakness, Opportunities, Threats, TOWS是通过对Strength, Weakness, Opportunities,Threats的分析得出策略,Strengths和Opportunities得出一个策略， Weakness和opportunities得出一个策略, Strengths和Threats得出一个策略， Weakness和Threats得出一个策略.PESTEL是分析对象的political, economic, social culture, technology, environment, legal. 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。