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nd certain instructions as being vague and open to interpretation and coaching can eliminate this ambiguity by providing greater clarification. In many organisations managers are democratic meaning that they adopt a political role where they seek to negotiate with stakeholders to maintain a harmonised relationship and this is due to national culture and what the country expects. Being political also ensures the general web of contacts is widened giving organisations greater access to resources. Every management regime has a unique style and likewise their objectives are also unique and the management role needs to reflect the objectives set out. In general development is the key in achieving goals. Development provides growth and stability. Torrington (2001) cites case where cross cultural themes helped the manager to divide the components into smaller parts. The case was from Waitrose in France where the manager used the Hofstede model to simplify the components and relax the regulations concerning power and allowing workers to work freely with no conflict appearing. On the basis of the evidence cross cultural management helps managers in making easier the recruitment and selection process as well as creating organisational compatibility. However there are obstacles regarding culture and how various cultures respond differently when faced with different situations. In this context managers need to balance out their plans.

As cited by Hodgetts et al (2000 pg 54) the concepts of Hofstede's individualism foundation is about the pReference for a loosely knit social network. In this network individuals almost always look out for their own self interests. Collectivism in contrast is a tightly knit social network where individuals look after each other and companies protect their member's interests. Through linking this concept to organisations, individualism is likely to lead to a network where there may be a range of opinions as workers only look to protect their own self-interests and may not be doing what in the best interest of the organisation as a whole. Through linking collectivism to organisations, if every worker looked out for each other good communication links are likely to result between them which is likely to lead to better input into tasks and objectives and so favourably affecting motivation levels in the organisations. As well as this there is common ground in that everyone would have similar beliefs since everybody is on the lookout for the self-interests of others. The work of Hofstede shows how individualism is closely linked to the wealth of nations e.g. from evidence from Lee (2008) we can see that the UK and USA are very individualist whereas countries like Pakistan and Columbia are very collectivist nations. The final dimension of national culture according to the work of Hofstede is masculinity and femininity. Masculinity is known by Hurn (2000 pg 12) to be a cultural preference where the aim is to strive towards achievement, heroism, assertiveness and material success. Femininity on the other hand is a cultural preference for cooperation, group decision making and quality of life. Through linking the concepts as provided by Hofstede to management and organisations there are some occupations that according to society only men are capable of doing e.g. a mechanic and there are some occupations that are more suitable for females such as an air hostess. However, today both of these occupations are widely ta