respective market.
Threats of substitutes
There are numerous substitutes in the leisure industry. Therefore, Blacks should invest in research to forecast some of this future threats.
Value chain analysis
Inbound
logistics; this involves, transportation, material handling material storage, communication, testing and information systems that are related to the supplier. Outbound logistics refer to all the latter that are related to the consumer. Black Leisure Group needs to consider how it can outsource its information systems which can be improve performance here. Marketing and sales technologies; refer to all media, audio and communications involved in selling the product. The company should consider incorporating technological system in service operations. Operations technologies; refer to the process and materials involved in the service offering of the company. Blacks Leisure Group should consider merging some of their business units to sustaining competitive advantage
结论-Conclusion
The Black Leisure Group operates in a highly competitive market. Consequently, the company's environmental dynamics cannot be ignored. Some of the things that the company can do to sustain competitive advantage include offering superior services, outsourcing their inbound and outbound logistic, integrating business units, teaming up with leisure groups to strengthen their buyer power from suppliers, intensifying technological advancements and encompassing the global market more aggressively. All these steps will go a long way in enhancing their position in the market.
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