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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2014-08-14编辑:felicia点击率:26241
论文字数:论文编号:org201408141348087459语种:中文 Chinese地区:中国价格:免费论文
关键词:杂志期刊马来西亚national newspaperlatest technologynew printing
摘要:1971年9月9日,杂志期刊《明星》在乔治城地区槟榔屿首次出版发行。截至1976年1月3日,《明星》已经成为一个全国性的报纸读物,并在吉隆坡设立了一个办事处,1981年,为了适应不断增长的工作人员和新媒体与最新技术的融合,便将其总部从吉隆坡搬迁到当前的地址——八打灵再也。 1995年6月23日,《明星》成为马来西亚名列第一的报纸读物,亚洲万维网上位于第三。除此之外,《明星》也创造了公司历史上的一个新的里程碑,同年被列入吉隆坡证券交易所。 在2000年,《明星》搬迁到八打灵再也16区17层。 2002年1月,《明星》的新印刷厂,明星媒体中心经马来西亚副首相的许可正式开放了。《明星》也有一个新的办公室和印刷厂,在槟榔屿巴六拜北部中心。
Another surprise is that Malaysians aged over 50 also spent about three hours a day online in 2008, almost the same as teens.However, Vogiatzakis pointed out that due to their high level of engagement, teens accomplish far more in their three hours than those aged 50 and over do.'They have 20 sites open and are emailing and chatting at the same time!' he laughed. Television viewership has also not been affected by the increasing amount of time spent online. On average, Malaysians watched 18 more minutes of TV in 2008 than they did in 2006.
The report also found that the Malaysian couch potato those who spent over five hours a day in front of the television is someone over 50.Teenagers spend the least amount of time watching TV, averaging four hours and 20 minutes daily. Radio with a media reach of 68% in 2008 has also remained popular despite the increasing popularity of online music downloads and MP3 players.
Although radio has seen a slight drop from its reach of 71% in 2006, it is still among the highest in the Asia-Pacific region, said the PHD report.'Radio is still an effective medium for reaching people on the go,' it said.
The hype about digital media's increasing popularity at the cost of traditional media among Malaysian youth is therefore not truly realised, concluded the report.'Media consumption trends among teens are consistent with the general population,' it said. But time and reach alone may not capture the complete picture, as the Nielsen Media Index does not measure the level of engagement the Internet has fostered with its teenage audience.'In future, the Internet will be a vital part of life for today's teen,' said the report.
When looking to the future, traditional mediums should consider using the Internet as an ally and a means to include factors loved by 'digital natives', said Vogiatzakis. 'Use online forums and social networks to gain feedback that can be included in the newspaper, TV and radio. Give them the control and engagement they love,' he added.
( Source : Media & Advertising page, The Edge Financial Daily, Sept 1, 2009 )
Newspaper readership for 4Q08 up marginally
Newspaper readership in Peninsular Malaysia for the fourth quarter of last year (4Q08) grew about two percentage points to 55% from 52.9% in the same period in 2007, possibly in tandem with population growth of those aged 15 and above.
Carat Media's monthly newsletter quoted figures from Nielsen Media Index for 4Q08 which showed that the population of those aged 15 years and more increased by 2.2% to 14.3 million in the fourth quarter of last year.
Bahasa dailies seemed to have gained the most from the small increase in newspaper readership, growing from 26.8%本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。