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eographical, historical, cultural, and social customs of different factors such as the impact of today's visit to English furniture has evolved into a wider impact on the two variants of the worldwide English, which is British English and American English. With the development of their own language, their own characteristics of the formation, and there are differences between. In American English and British English, is concerned about the characteristics of the "norms" word. In this paper, the British and American English in origin and development of a simple introduction, the United Kingdom and the United States in terms of language study and to explore differences in the two English-speaking characteristics and differences, the right to express and enrich the relevant knowledge of English, improve application English ability.

 Key word: dependent; culture; atmosphere

 

中西方文化差异

摘要

    词是社会的的结晶，是人类历史和文化的结晶。它凝聚着一个民族世代相传的社会意识，历史文化，风俗习惯等各方面人类社会所有的特征。不同的文化背影和文化传统，使中西方在思维方式，价值观念，行为准则和生活方式等方面也存在有相当的文化差异。语文是文化的载体，词汇是文化信息的浓缩，是语言的重要组成部分，它反映着文化的发展和变化，同时也直接反映着文化的差异。我们都知道中西方有着不同的文化氛围。中国有着悠久的历史和丰富的文化遗产。英语在当今世界政治、经济、文化等领域发挥着暂时无其他语言可以替代的作用，英语除了是一些国家的母语之外，还作为第二语言或通用外语在许多国家使用。作为一种符号系统，“英语”是一种语言，就其使用情况而言，当今世界存在着各种各样的“英语”，“英语”这个名称事实上只是一个简单的称呼，我们不能望文生义地认为它是一种单一的，同质的现象;它是在世界各地和各种不同情况下使用的许多英语变体的集合。但是由于地理、历史、文化、社会习俗等不同因素的影响，当今的英语之行演化成为家具有广泛影响的两种世界性的英语变体，那就是英国英语和美国英语。随着语言本身的发展，它们之形成各自的特点，并且相互间存在差异。在美国英语和英国英语方面，关注的特点在于“规范”两字。本文对英、美英语的起源和发展简单介绍后，就英、美语在词汇方面的差异研究并探讨这两种英语的特点及其差异，有利于正确地表达、丰富相关的英语知识，提高运用英语的能力。

关键词：:独立；文化；氛围

范例二：
On the Skills of Rhetoric and Translation Approaches in Advertising English

Abstract
With the devolopment of society, advertising has penetrated into every corner of our life. As a way of propagating and transmitting information, its role connot be underestimated because it is not only an artful technique in persuading people to buy, but also gradually has become a must for social communication which in turn influences the development of society and economy.After China entering WTO, more and more advertisements appear in the markets and use various skills of rhetoric in advertising which made its
language precise, humorous, vivid, novel and rhythmic, fully displaying the particular charming characteristic in advertising English language. Naturally,
the translation of brand names also become more and more important.Therefore, through thorough and theoretical studies on the　skills of rhetoric and translation approaches of English advertising will help improve both the understanding and designing of successful advertisements.This paper is intended to help reader better understand，appreciate and translate English advertisements .

Key words: Skills of rhetoric，Advertising English，Translating approaches

浅析广告英语的修辞技巧和翻译方法

摘要

随着社会的发展，广告已经渗透到我们生活的每一个角落。作为一种宣传和传递信息的方式，它的作用是不能低估的，因为它不仅仅是在用巧妙的方法说服人们购买商品，而且也逐渐成为社会的沟通工具并影响着社会经济的发展。中国加入WTO后，越来越多的广告出现在市场上并且它们还运用各种修辞手法，使广告的语言变得更加生动、新颖和有节奏，充分展示了广告语言的魅力。自然而然，广告英语的翻译也就变得更加重要了，因此，通过对修辞手巧和翻译方法的彻底学习，能够帮助我们提高对广告的理解和设计能力。本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。