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Abstract:

In the economic globalization and the capitalist market economy environment, the increasingly fierce market competition, modern enterprises are facing more and more pressure. In the fierce market competition, enterprises want to remain invincible; we must take some measures to cope with the challenges of the new era. Among them, the financial management of the enterprise financial analysis is an important measure. The financial analysis can provide a certain basis for the financial activities of enterprises, thereby enhancing the competitiveness of enterprises; improve the economic efficiency of enterprises and social benefits. However, at present the enterprise financial analysis, there are also some problems. Here, this paper carries on the detailed analysis of the enterprise financial analysis and SWOT analysis method is used to improve enterprise financial analysis, and puts forward some concrete measures.

在经济全球化和资本主义的市场经济环境下，市场竞争的日益激烈，企业面临着越来越大的压力。在激烈的市场竞争中，企业要想立于不败之地；我们必须应对新时代的挑战的一些措施。其中，企业的财务分析，财务管理的一项重要措施。财务分析可以为企业的财务活动提供了一定的依据，从而提高企业的竞争力；提高企业的经济效益和社会效益。然而，目前企业财务分析，也有一些问题。在这里，本文通过对企业财务分析和SWOT分析方法详细分析是用来提高企业财务分析，并提出了一些具体措施。

Keywords: enterprise; financial analysis; SWOT model; application

Introduction

At present, with the development of global economic integration and the capitalist market economy, the market competition is becoming increasingly fierce. In this increasingly competitive environment, enterprises are facing a major challenge. Faced with this situation, in order to make enterprises in an invincible positioning the fierce competition, all enterprises are to take certain measures to meet the challenges of the new era. Among them, an important measure of financial analysis is the enterprise. The financial analysis of enterprises to provide a basis for the financial activities of the enterprise, help enterprise scientific prediction, reasonable operation, so as to enhance the market competitiveness of enterprises, increase economic and social benefits. But, the financial analysis of enterprises also has certain limitation. Here we use SWOT model to analyze the pros and cons of enterprise financial analysis, and on this basis, aiming at the existing problems in corporate financial analysis, put forward some feasible countermeasures.

1 enterprise financial analysis and SWOT model
2 SWOT model applications in the financial analysis of the enterprise

Conclusion:

This paper focus on the “monster”which have make a big miracle，and make a detail analysis of SWOT of the Hansen corporation，from the strength、the weakness、the opportunity and the threat to have a depth survey of a company’s development. And in the end, a advice have been put forward that competition is exist anytime, to meet the challenge must to become more stong.

Reference:

1. Hansen Natural beverage companies rely heavily functional beverages www.51lunwen.org/Accounting/ to have a battle with Red Bull, by ChristopherPalmeri ,in Coronado, California,2005.
2. Monster coming! Experience more wild th本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。