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customer behavior:客户行为检测决策树数据分析Detecting the change of customer behavior based on decision tree analysis [7]

论文作者:留学生论文论文属性:硕士毕业论文 thesis登出时间:2011-01-14编辑:anterran点击率:24962

论文字数:9758论文编号:org201101141122036887语种:英语 English地区:韩国价格:免费论文

关键词:data miningdecision treechange analysisInternet shopping mall

ttribute and same cut A decision tree isdeveloped with the data set of time t. At time tþk, notonly is the same attribute as in the tree of time t usedbut also the same cut point in the tree of time t at eachstep of the partitioning. If the algorithm has not reached theleaf node of a particular branch of the tree, the tree of timetþk needs to go beyond the depth of the correspondingbranch in the tree of time t.Rule sets of time t and time tþkare generated based on the decision trees of time t and timetþk respectively. In the case of the same attribute and samecut in time tþk, a similar procedure is performed but adecision tree of time tþk is developed first.4.2.2. New decision tree Decision trees are generatedrespectively using the data set of time t and that of timetþk. Two rule sets are generated from the two decisiontrees of time t and time tþk. The added rules or perishedrules are usually found on the basis of this method.4.3. Discovery of a changed ruleIn this phase, three types of changed rules are detected by rulematching based on syntactic comparison. The inputs of phaseII are discovered rule sets at time t and tþk and the RMTwhich is specified by the user. For the explanation of our rulematching method, some notations are briefly defined.dij difference measure: degree of difference between rtiand rtþkj (–1rdijr1)sij similarity measure: degree of similarity between rtiand rtþkj (0rsijr1)‘ij degree of attribute match of the conditional parts‘ij ¼Aij    maxð Xti    ;   Xtþkj   Þcij degree of attribute match of the consequent partscij ¼1 if same consequent attribute0 otherwise Aij    number of attributes common to the conditionalparts of both rtiand rtþkjGeneration of Decision TreeInput : D,Dt+k, Support ThresholdOutput : Rt,Rt+kPHASE IDiscovery of Changed Rule using RuleMatching MethodMeasuring the Degree of ChangeInput : Changed rule setPHASE IIPHASE IIIOutput : Significantly changed rule setInput : Rt,Rt+k, RMT (Rule Matching Threshold)Output : Changed rule set for each type of changeFigure 2: Overall procedure to detect change.Expert Systems, September 2005, Vol. 22, No. 4
Xti    number of attributes in the conditional parts of rti  Xtþkj  number of attributes in the conditional parts of rtþkjxijk degree of value match of the kth matching attributein Aijxijk ¼1 if same value0 otherwise yij degree of value match of the consequent attributeyij ¼1 if same value0 otherwise Now we provide a similarity measure as follows, adaptedfrom the study of Liu and Hsu (1996).sij ¼‘ijPk2AijxijkcijyijAij    if Aij    6¼ 00 if Aij    ¼08><>:In sij; ‘ijPk2Aijxijk= Aij    represents a similarity of theconditional part and cijyij represents a similarity of theconsequent part between rtiand rtþkj . If the conditional andconsequent parts between rtiand rtþkj are the same, then thedegree of similarity becomes 1. The similarity measure cantake any value between 0 and 1. Also the maximumsimilarity value is defined as follows.si ¼maxðsi1; si2; . . . ; sijRtþkjÞmaximum similarity value of rtisj ¼ maxðs1j ; s2j ; . . . ; sjRt jjÞmaximum similarity value of rtþkjThe maximum similarity value indi论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。
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