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ng upon growth strategies of an organisation. Strategic options relating to which products or services an organisation may offer in which markets are critical to the success of companies. The Ansoff matrix is a useful, though not an exhaustive, framework for an organisation's objective setting process and marketing audits.

The differences in strategic choices of organisations can often be attributed to the type of market in which the company operates. Changes in business environment play a crucial role in the strategic options that an organisation may pursue over its life stages. There are risks associated with all of the four strategic options entailed in the Ansoff matrix. Market penetration is generally considered as a low risk strategy while diversification, on the other hand, is deemed as a high risk growth strategy as it involves moving simultaneously into new products and new markets. Diversification remains a popular strategic option for firms in today's competitive business arena, and if the diversification strategy is consistent and well though-out, like the case of IBM, significant improvements in profitability can be experienced.

Sources of finding information for Ansoff analysis include company websites, marketing communications activities, company's annual reports, journal articles, trade publications and well reputed business magazines. Lastly, Ansoff matrix as a strategic model has certain limitations. The use of SWOT and PESTEL analysis is recommended, along with Ansoff analysis, to be able to capture a holistic view of the strategic scenario of an organisation.

If you found this article useful please have a look at the other articles we have written: PEST analysis, Porter's 5 Forces analysis, SWOT analysis, BCG Growth-Share Matrix, Porter's Generic Strategies, Scenario Planning, Value chain analysis, BALANCED SCORECARD, Competitor Analysis, Critical Success Factors, Industry Lifecycle, Marketing Mix, McKinsey 7S Framework and Product Life Cycle.

The era of knowledge economy, the rapid development of high and new technology, also has brought the Accounting management reform.Thus caused the reform of the accounting computerization.Accounting management gradually to the development direction of informatization and networking.Based on the problems existing in the accounting information management is discussed, and also puts forward the corresponding improvement measures, in order to promote the development of information-based accountant management.

The research and application of management accounting in China started late, began in the late 1970 s and 80 s.A short span of 20 years, management accounting both in theory and practice has made greater development.Over the past 20 years, great changes have taken place in social and economic environment, global competition is increasingly fierce, the rapid development of information products, the high-speed progress of science and technology, and enterprise is faced with many new challenges.In this case, the total quality management, and timely management accounting methods, such as system, homework cost method, greatly strengthened the enterprise quality management level, but also improve the effectiveness of cost control and cost calculation is correct.With the improvement of cost management level and the development of management technology, people in cost management account本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。