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论文作者:英语论文网论文属性:作业 Assignment登出时间:2012-01-23编辑:kalila点击率:5416
论文字数:3954论文编号:org201201231314217447语种:英语 English地区:荷兰价格:免费论文
关键词:荷兰留学生作业代写荷兰品牌管理作业brand managementholland
摘要:荷兰留学生作业-荷兰品牌管理课程作业holland brand management assignment
The comprehensive understanding brand strategy management responsibilities and main work content, to establish a scientific and effective brand management organization and process and good at enterprise different departments within the implementation of brand strategy work requirements to efficiently communicate in place and promote implementation.
The first step: market segment (Segmentation)
-the key combining case provide qualitative and quantitative analysis data, according to segment the market (consumer group), find out their development opportunities point, research and determines various segments of the market (consumer group) development priorities;
-the tools offer "from 3 C to 3 sex precise guidance product concept refining technique system"
-the case the season 5 jianlibao result/coke-queer the breakdown of the robust-the innovation of the pulse /
Second step: the target market (Targeting)
-the key for each segment the market (consumers) development, opportunities point, consumer behavior, demand and psychology of the relatively new product design, make accurate product concept, and points out that in some and causes.
-the tools offer "from 3 C to 3 sex precise guidance product concept refining technique system"
-the case "milk new concept of refining" / "X brand development proposal"
Step 3: positioning Position
[key]-to develop market segment (consumer group), screening accurate brand positioning, and make the brand development planning.
-the tools to provide "T&T brand marketing plan touch edition"本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。