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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2015-05-12编辑:felicia点击率:30321
论文字数:11529论文编号:org201505082019378082语种:英语 English地区:爱尔兰价格:免费论文
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摘要:这篇论文主要介绍了印度汽车行业的发展,通过了解印度汽车行业的发展状态分析印度的经济发展。
RESEARCH OBJECTIVES
The present study of the marketing strategy of the Maruti Suzuki (Pvt.) Limited revolves around the following broad objectives:
1. To study the evolution and growth of the Maruti Suzuki (Pvt.) Limited in the context of the automobile revolution in India;
2. To study the growth strategy of the Maruti Suzuki (Pvt.) Limited and the marketing methods followed by it in this regard.
3. To study the small car revolution in India and the contribution of the Maruti Suzuki (Pvt.) Limited to it.
RESEARCH METHODOLOGY
RESEARCH DESIGN & DATA SOURCES.
1. Determining the sample size and the period of the required research.
2. Designing the research tools.
3. Defining the objectives of the research work.
PRIMARY DATA
1. Questionnaire.
2. Survey.
3. Personal Interview
4. Discussion
SECONDAY DATA
1. Newspapers
2. Journals
3. Magazines
QUESTIONNAIRE DESIGN
Questions chosen are open - ended as well as close - ended; and objectives behind choosing such question is availability of data
SAMPLE DESIGN
1. Sample unit: - DD Motors Wazirpur, Mayapuri, Okhla, Competent Motors Moti Nagar
2. Extent: - 8 Weeks
3. Sample Size: - 59
MARUTI SUZUKI
Very often, there is an analogy drawn between the state of the great Indian roads and the pace of economic development in the country. Needless to say, it's not a very pleasing comparison. So the average Indian customer who rides the roads of India is naturally extremely cautious when it comes to investing in a vehicle. Only those rough and tough enough to survive the potholes and nightmarish surfaces can pass muster. In such a scenario, a foreign company launching a car in the Indian market was bound to be looked upon with skepticism and suspicion, more so, if it had South Korean origins. South Korean companies were perceived not to be quality oriented. The failure of Korean companies like L本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。