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When talking about advertising, there are two definitions. The committee on definitions of the American Marketing Assn gave the definition in 1948 that advertising is any paid form of non-personal presentation and 代写留学生论文promotion of ideas, goods, or services by an identified sponsor. After this, in 1952, the International Chamber of commerce issued a dictionary of marketing terms, in which advertising is defined as non-personal, multiple presentation to the market of goods, services or commercial ideas by an identified sponsor who pays for the delivery of his message to the carrier distinguished from publicity, which does not pay the medium and does not necessarily identify the sponsor. Compared to this, S. R. Bernstein provided two misconception of advertising. First and most serious of advertising’s role is that it should be impartial and unbiased. And the second is about who wants/ is interested in advertising. The assumption id the manufacturers, distributors and retailers who pay the costs of advertising their products have some inherent interest in advertising as such. The fact is their interest consists entirely in using advertising as a useful and effective tool in selling their products or services. The only people and organizations that have a vested interest in advertising as such are the sellers and the production of advertising, not the buyers. Similarly, Timothy Joyce has three assumptions about advertising. First, it was queried related to purchasing itself, in terms of what advertising would achieve if it was effective. Specifically, advertising achieved “conversion”, converting loyal users of other brands to loyal users of the brand advertised. However, this pattern had a repertoire of brands within the category that were purchased with varying frequency. Therefore, the standards of evaluating whether advertising works is either it will cause the brand to be added to the consumer’s repertoire or it will cause the brand to be purchased more frequently; or, at least, it will prevent the brand from dropped or being purchased less frequently. Second, it was queried related to the advertising communication process—to the effect that the consumer was merely a passive receiver of message. Communication is a far more dynamic and interactive process. Third, it was queried related to models of the advertising process that were then rather conventional—models described https://www.51lunwen.org/StudentPapers.htmlvariously as step-by-step, hierarchical, or transmissional—all, in any event, implying  a rational consumer being moved by advertising through a sequence of steps to purchase of the product. Here, I want to name the best known—DAGMAR, 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。