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s easy to find that OCBC has the clear positioning, which contains the product positioning and customer groups. And then, the strategies made based on the environment of OCBC are reasonable, and they are been steady executed. At the same time, the strategies are changing follow the change of the environment. Last but not least, OCBC owns a high quality team, which can provide comprehensive professional financial services to customers, and they are innovative, is better to adapt the competitive market.
Criterion of building sustainable competitive advantage
OCBC always pays close attention to deliver a superior and differentiated customer experience to gain a sustainable competitive advantage, and we can see the criterions are follows (The official website):
◆ Leverage our customer insights (from survey of customers and mining of ‘GIFTS’ complaints platform) to develop and implement superior customer value propositions.
◆ Continue our Quality journey.
◆ Invest in customer experience design delivery capabilities across the organization to enhance or differentiate our product and service offerings.

Above are from of one aspect of customer experience, meanwhile, OCBC builds its sustainable competitive advantage in international expansion and leverage on group synergies, they are a whole.

3. Products and markets
The OCBC Bank in Singapore, like the other OCBC Banks, provides a full range of services as a consumer bank, a commercial bank and an international bank. It offers the innovative financial solutions of global treasury and investment management. In addition, the OCBC Bank has different subsidiaries that involved in insurance, financial futures, regional stock broking business, trustees, agents custody services, property development and hotel management. They are made of the series of the products.

In the above mentioned services, the full spectrum of specialist financial services solution is delivered through an extensive global network of over 500 branches and representative offices, which span 15 countries and territories, including Singapore, Malaysia, Indonesia, Thailand, Vietnam, China, Hong Kong SAR, Taiwan, Brunei, Myanmar, Japan, Korea, Australia, UK and USA. Among this network, more than 400 branches and offices in Indonesia are operated by the subsidiary of the firm, which named PT Bank NISP. We can see the markets of the OCBC bank are very large and bring more profits to the company.

4. Environment Analysis

4.1 External Environment Analysis
The external environments of one enterprise consist of all the conditions and forces, which can influence the strategic options, as well as the definition of the competitive situation (John A. & Richard B., 2010). Specifically, the industry environments and the competitor environments are made up of the external environments (Michael, Duane & Robert, 2011). One hand, the industry environments are equal to the Porter’s Five Forces (LIN, 1988), they consist the threat of new entrants, the power of suppliers and the buyers, the product substitutes and the intensity of rivalry. Also, they include the environments of demographic, economic and sociocultural. On the other hand, the competitor environments are three parts: political or legal environment, technological environment and global env本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。