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ony Ericsson entered into a licensing agreement with French electronics giant Sagem in March 2007 to help it produce low-end phones. The first model using the Sagem technology is due out later this year.

价格下降——Faced with Declining Prices

Although it helped pioneer in high-end Smart-phones that acted like handheld computers, Sony Ericsson is also facing far more competition in this business segment today. While competitors have come up with products that have ability to compete with Apple's iPhone, Sony Ericsson has been slower in its reaction to changing market conditions. Sony Ericsson stuck primarily with “candy bar”-style handset designs as its rivals Samsung and LG have added clamshells, sliders, and touch screen devices to their handset offerings. So there are lot alternatives available, that is why so many people have switched. Unit growth is slowing down in the mobile market, but the average selling price per device is declining by around 10% every year. That's making hardware makers to move into the services business to deal with lower revenues and thus profits. Sony Ericsson needs keep up with Apple iTunes as well as Nokia's Ovi Internet portal now. Analysts suggest that the company should probably develop its own service offerings to keep up with market conditions, but first of all, it must straighten out its hardware issues. Sony Ericsson is now aware of its shortcomings and working to fix them. A deal with Sagem will help company to move to lower prices. New handsets will include sliders and clamshell formats while a new line of phones powered by Microsoft windows will launched.

Sony Ericsson in the UK

Mobile Telephony in the UK

At last count, there were 69.657 million mobile cellular subscribers in the country, more than twice the number of main or land lines (33.602 million). As uptake grew between 1 and 2 percent each quarter, the subscriber base could well be 74 million at this time. Handset penetration may already be at saturation point, with 90% of the population in Britain already owning at least one mobile phone (O'Brien, 2008). While subscriber growth (as indicated by package or SIM purchases) crept up between 1 and 2 percent quarter-to-quarter, revenue increased by an average of 5% for the four mobile operators covered in Q3 2007. This suggests more usage, that is, more calls, lengthier conversations or paid downloads of value-added services.

But just what revenue base are we talking about? Over the five-year period from 1997 to 2002, the domestic market expanded 153.3 percent to the level of  8.18bn. The subscriber headcount ballooned by 412.9 percent although call minute volume grew “just” 383.6%. This suggests that subscribers with lower disposable income had entered the market. Nor has market growth been uniform. The peak of revenue growth was 35% from 1999 to 2000. This slowed down to 19.2 percent year-on-year in 2002. Again, these show that the UK market at least has reached the plateau phase of growth. Snatching or defending market share will have to go hand-in-hand with convincing subscribers to trade up to newer, jazzier models.

竞争——The Competition

Undaunted by the dominance of Nokia, as well as the clear l本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。