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text and pictures. This technology is capable of audio, animation, video and real time 3D graphic. (Reddick, 1998)

Pitfalls existing in the current communication processes and design ways to improve it:
Following are the six pitfalls in current communication process of Nestle Company.

Poor Writing.
Mixed Messages.
Incomplete Messages.
Unrelated topics.
Trying to cover up bad news.
Clouding the real messages with a series of add-ons.
For effective communication in Nestle it is vital to recruit, train and develop suitable people across the organization. The communication within and outside the company will have impact only when the receiver pursue exactly what the sender means. This depends a lot on the people inside the organization. If a group inside Nestle are talented and have mature personality they will interpret the message by using their professional skills acquired through various training and development programs. If the case is opposite, the organization will be facing difficulties in every week of life. Communication skills of employees will also add goodwill to Nestle Company. (Martinuzzi, 2014)

A personal plan to improve own communication skills:
It is very important to have good communication skills. It helps to set our goals and course of action that we need to attain such goals. Here is a plan to improve our own communication skills.

Be more effective in dealing with managers, supervisors, customers, teammates and subordinates.
Realize our desires on our own terms.
Enhance our performance and feel better about own self.
Handle problems more efficaciously
Communicate more clearly; there should not be any jargon. (Godnout, 2010)
Task 4
Report on existing approaches to the collection, formatting, storage and dissemination of information and knowledge in Nestle:
In Nestle Company, there are several methods of collecting and formatting information and knowledge. The methods of collecting and formatting information are observation, experiment, survey, subjective estimation, transaction processing, publications and government agencies.

The methods of storing information and knowledge are Tape, Optical disks, CD’s, Hard disks, Floppy disks and USB.

For dissemination of data Nestle uses file sharing platforms, which allow these files to be accessed from anywhere like PC, mobile phones, tablets and laptops. (Nestle)

Improvement in collection, formatting, storage and dissemination of information and knowledge:
In order to collect unbiased information, the organization should eliminate the personal preferences in data collection and therefore, it is essential to draft a policy for data collection. While this process would outline the data requirements and unbiased methods to collect such data.

Nestle should introduce a format to standardize the data collection process which should be kept in mind to conduct the formatting to keep information short and precise as storing data is a limited facility for the organization.

For storing and dissemination of data and information, Nestle can use various file sharing systems that are called document clouds available online. Dropbox and Google docs are two major examples of file sharing systems. (Class Notes)

Strategy to improve access to