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s show that which can explain why so many multinational corporations failed to do business based on the global procurement environment. On the contrary, if the companies can utilize this characteristic, they may enjoy the unexpected effect. So how to improve the relationship between the purchasers and suppliers in the international environment and establish long-term strategic cooperative partnership is the focus of our research.
1.2 Supplier Relationship Management
Relationship exists everywhere in people’s life, from the perspective of a business, relationship includes internal relationship and external relationship, the focus of this paper is the supplier relationship in the external relationship.
The importance of relationship is self-evident, it gradually become the focal point in business management. Bruce Morgan (2004) give a new concept of relationship value, he highlight that relationship is a kind of asset and relationship have value. But not all the relationship is useful and effective to a business, some relationship may be bad for the companies, so it is very important to improve the value of relationship through relationship management.
The traditional relationship between purchasers and suppliers is a simple buyer-seller relationship, the idea of this relationship is to buy the best products with the lowest price, which is a competition game. This relationship can not satisfy the requirement of modern competition environment, where the relationship between the companies and suppliers has been changed completely, it become complicated and fundamental.
A good supply chain partnership is the primary condition for success, it extend the supplier relationship. Strategic cooperative relationship is the highest level of cooperation between companies and suppliers, which should be a long-term reciprocity and mutual benefit relationship based on the mutual trust, supplier should be the partner with the procure business. The establishments of the long-term cooperative relationship require: firstly, the purchaser must analyze the self market competitive environment, they should know what the product need, and then consider the present relationship with the suppliers, make sure whether it is necessary to establish the strategic cooperative relationship; secondly, the purchaser need to confirm which suppliers they would establish the strategic cooperative relationship with, if the suppliers have the strong technical strength and the ability to bring the different product, the strategic cooperative relationship is more available.
1.3 Relationship Quality
Berry (1983) firstly put forward the concept of Relationship Marketing, and then the companies begin to consider their marketing strategy from the point of relationship. But to the Relationship Quality, there is not a uniform definition, many scholars have their own ideas: Levitt (1986) thinks that Relationship Quality is an invisible force which can enforce the value of product and service; Gumesson（1987）consider that it is the quality of the mutual relationship between companies and clients; Maria Holmlund (2001) figures that the definition of Relationship Quality comes from the meaning of service quality.
The meaning of Relationship Quality can be given through the above discussion as follows: As part of the total mass of perception, relationship quality is the relationship between subjects according to certain criteria to meet their needs on the rela