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Western Inward Investment in Retail Industry in China--Theory and Practice Table of Contents Abstract 1 Chapter One Introduction 2 Chapter Two Literature Review 4 2.1 History and theory of Western inward investment in China 4 2.2 Theory on retail industry 9 2.3 History of Wal-Mart’s expansion last 20 years 13 2.4 Evaluation of the literature 29 2.5 Proposal of Wal-Mart in Tai Zhou City 29 3.1 Research question and objectives 30 3.2 Possible methods of answering the research questions 31 3.3 Choice of method plus reasons justification 43 3.4 Limitations of chosen method and design 45 Chapter Four Finding report and research 46 4.1 The characteristics of respondent 47 4.2 Buyer behaviors of supermarket goers 47 Chapter Five Analysis and discussion of the findings 49 5.1 Analysis of China’s policies concerning retailing industry after WTO entry 49 5.2 Feasibility of establishing a Wal-Mart in Tai Zhou City 55 5.3 Possible difficulties of establishing a Wal-Mart in Tai Zhou City and solutions 57 Conclusion 60 Bibliography 60 Appendix 61 Abstract With the development of Chinese market economies and the increasing amount of western inward investment, retailing industry have played a growing outstanding role in the economy it belongs to, deciding whether it can progress healthily and benignly. At the same time, China's accession into WTO on one hand injects great opportunity and on the other hand inflicts enormous pressure on its circulation system. The only thing Chinese retailers need to do when facing with the fierce competition from foreign "Big Guy" is to study their experiences, adopt their strong points and cast away the weak in order to bridge the gap and crown the retailing industry before being got out of the game. The suggestions come last on the basis of the analysis as enhancing the ratio of PB product and sticking to chain operation. In a word, this paper intends to find a quick but healthy and effective way for Chinese retailers through the case study of Wal-Mart. At the same time, it points out that only by studying from those better while integrated with China's own characteristic can domestic retailers be cultivated with core competence and be one in this industry. Keyword: Retailing Industry, Wal-Mart, Countermeasure, Taizhou City 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。