Corporate Communication and Public Affairs: Comparing BBC-1 with CCTV-1
Abstract
At the turn of the centuries, we have to pay more attention to the issue—Globalization of Television Communication Broadcasting. In many media experts’ view, there is a trend of specialization in TV area. But we can see that there are some successful influential channels, such as British BBC-1 and China CCTV-1.In the case of their success, there are some kinds of factors which contribute to the success. But if we see insight to them, we can find out some limitations both BBC-1 and CCTV-1. This thesis brings globalization together with intercultural communication study. When put intercultural communication as the practice or the research itself in the context of globalization, the writer realize intercultural communication the very activity is pushing forward the process of globalization, which brings not all good for developing countries as China. This thesis aims to provide insight to the development of English TV channels and Chinese and to provide references for further research in this field.
Keyword: TV channel, globalization, mass media, communication
Table of Content
Abstract 1
Abstract 2
Chapter One Introduction 2
1.1 Research Questions 2
1.3 Rationales 2
Chapter Two Literature Review 3
2.1 Background Information about BBC and CCTV-1 英语论文网 【http://www.51lunwen.org】3
2.2 Editorial, Communication and Intentionality 4
2.3 Contrastive Discourse Analysis on Editorials in English and Chinese 6
2.5 Positioning of TV Channel 7
2.6 Marketing Theories on TV Channel 7
2.7 Globalization, Mass Media and Internet 10
Chapter Three Methodology 17
3.1 Research Consideration 17
3.2 Primary Research 18
3.3 Secondary Research 27
3.4 Research Limitation 28
Chapter Four Presentation of the Result 28
4.1 Editorial Feature Analysis of BBC and CCTV-1 28
4.2 Competition Analysis of TV Media 35
Chapter Five Discussion and Implication 36
5.1Media Today 36
5.2 “Multi-culturalization” of the Media 42
5.3 Questions from globalization 43
Chapter Six Conclusion 47
Bibliography 47
Appendix 50
本文来自：英语论文网 【http://www.51lunwen.org】 |
论文编号：
org200806200921198483 
