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论文作者:www.51lunwen.org论文属性:调研报告 Research Proposal登出时间:2013-08-06编辑:tinkle点击率:2383
论文字数:2717论文编号:org201308051859244614语种:英语 English地区:英国价格:$ 22
摘要:英国伍尔弗汉普顿大学mba硕士开题报告Proposal structurally approved by workshop tutor,可以选择自己熟悉的方向,本文是从快速消费品行业的发展进行展开
论文题目:英国伍尔弗汉普顿大学mba硕士开题报告Proposal structurally approved by workshop tutor
论文语言:英语论文 English
论文专业:Business Management
字数:200
学校国家:英国
是否有数据处理要求:否
您的学校:University of Wolverhampton
论文用于:Master Thesis 硕士毕业论文
补充要求和说明:
英国伍尔弗汉普顿大学mba硕士开题报告Proposal structurally approved by workshop tutor
1. Aims/objectives/Research Questions:
Within the high-speed development of the macroeconomic, the fast moving consumer goods(FMCG) industry is developing rapidly like a roller coaster into a stage. During the "Eleventh Five-Year" period, the development pace of China's consumer goods market is accelerating and expanding. Consumer goods market has entered a phase of rapid development and become one of the fastest growth since the reform and opening period. We can expect that the fast moving consumer goods industry will appear in the full and prosperous development trend over the next 10 to 15 years.
宏观经济的高速发展,快速消费品(FMCG)行业发展迅速,就像一个过山车进入一个阶段。“第十一五”期间,中国消费品市场的发展步伐加快和扩大。消费品市场已经进入一个快速发展的阶段,成为一个增长改革开放以来。我们可以预计,快速消费品行业将出现在全和繁荣的发展趋势,在未来的10到15年。
2. Methodology:
3. Brief Literature Review:
4. Resources you need/Access to primary and secondary data:
5. Project Schedule
References
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Robert D. Groot, Pieter A.D. Musters. 2005. Minority Game of price promotions in fast moving consumer goods markets . Physica A: Statistical Mechanics and its Applications, pp:533-547.
Eleonora Bottani, Antonio Rizzi . 2008 . Economical assessment of the impact of RFID technology and EPC system on the fast-moving consumer goods supply chain.International Journal of Production Economics, pp:548-569.
Heino Stöwsand, Wilfried Wenzel. Market mechanics: A study to measure the effect of marketing instruments on the market position of fast-moving consumer goods. Journal of Business Research, pp:243-257.
Bas Groothedde, Cees Ruijgrok, Lóri Tavasszy. Towards collaborative, intermodal hub networks: A case study in the fast moving consumer goods market. Transportation Research Part E: Logistics and Transportation Review, pp:567-583.
S. Moss, B. Edmonds . A knowledge-based model of context-dependent www.51lunwen.org/mba/ attribute preferences for fast moving consumer goods. Omega, pp:155-169.
Koen Pauwels . How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods . Journal of Retailing, pp:297-308.