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reputation. This might cause to reduce the profit of the company and their dividends in turn.

(Garcia, 2007)

2.Importance of corporate reputation in attracting and retaining skillful staff

Working in a company which has good corporate reputation is a value added factor for the employment. Therefore building corporate reputation can positively impact on employee satisfaction. The satisfied employees remain long term in the organisation and spread positive word of mouth which causes to increase reputation of the company.
Further good reputation attracts more capable human resources to the company. Company could easily recruit people expertise in their field for a strong corporate reputation.

(CIM, 2011)

However, managing reputation may increase the cost of production. Building corporate reputation may reduce the cost effectiveness of the company. In the context of Dankotuwa, the company has to pay a lot of effort to get a price increase from their clients.

Further there is a risk whether the company can fulfill the promise and maintain the reputation without losing customer trust on the company.

(CIM, 2011)

3.Generate a positive image in client's minds

A positive reputation works like a magnet. Customers trust products from a reputed company. Therefore, it is easy for a company to attract and retain customers.

Porcelain products are durable items. However, if the company has good reputation customers do not want to worry about the quality of product and avoid post purchase dissatisfaction.

(Cees B.M. van Riel, 2007)

As increase the cost of production. Increase the price of product. Building corporate reputation may reduce the cost effectiveness of the company. In the context of Dankotuwa,
Further there is a risk whether the company can fulfill the promise and maintain the reputation without losing customer trust on the company.

(Cees B.M. van Riel, 2007)

4.Gain governmental support and protection

The existence of world renowned companies is a favorable factor for a country. Therefore, a company which has positive reputation can expect the government support for their operations. Government may consider the company as an asset of the country and provide maximum contribution to sustain the company.

(Peter J. Firestein)

In order be gain governmental support the company has to be the obeyed child of the government. Therefore, sometimes the company has to obey governmental pressure neglecting the company policies.

(Peter J. Firestein)

5.Support form finance bodies

Financial bodies measure the risk involve with financing reputed companies as low. Further dealing with reputed companies considered as value adding to these financial parties. Therefore, a reputed company can easily find sources of finance and having funds at low interest rate. Further such companies can demand for customized facilities and low rates rather than others.

(Cees B.M. van Riel, 2007)

Once a reputation has been built it is very difficult to survive it. Parties who are interest in company sustainability keen about a tiny 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。