Explain why you chose your current job. How do you see your career developing over the next five years. How will an MBA assist you in the development of these ambitions? [2]
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of their brand to their employees?
--- How should Kitchens R Us, a retailer of luxury kitchen appliances best allocate it’s limited online budget?
--- How can the internet help Unknown Computers effectively enter the PDA market which Compaq has managed to dominate in just six months?
These are the kind of questions I like working with. They give me a chance to exercise my mind and address big issues. When I joined Domino these were not the kind of questions we were asked, but I was allowed to pester our clients with suggestions and ideas and in time I became the first employee of what is now known as the
strategy team.
I was once asked by the Marketing Director of Unknown Computers what made our best clients successful online. The answer I gave is the reason I want to undertake an MBA, internet technologies are only useful when they integrate with the rest of a business. The answers to the kind of questions I outlined above go well beyond the bounds of the internet, and as my work takes me further and further from home base I need new knowledge, understanding and experience to support myself.
As to the future, in five years time I will be either standing in the board rooms of the world’s greatest companies and helping them solve their most interesting problems, or I will be working in some newborn start up company trying to become one of the world’s most interesting companies.
I will be able to do this because an MBA will have equipped me with the broad understanding needed to address specific issues accurately. It is my hope that an Oxford MBA will provide me with a chance to do more than learn. It is my hope that a tutorial system will allow me to challenge, to push my tutors as hard as they push me. It is my hope that the Oxford Internet Institute will provide avenues through which I can pursue my ideas about the relationship between the real and virtual worlds. It is my hope that in a multi-disciplinary environment I will find the kind of stimulating and provoking atmosphere that supported me through my first degree.
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