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Abstract: Purpose – This study aims to examine the association between a number of variables pertaining to marketing strategy and business performance of small construction firms in Tianjin, China. Design/methodology/approach – The paper consists of a qualitative pilot study and a quantitative ma
论文类别：Marketing人气：3029论文属性：调研报告 Research Proposal加入时间：2009-05-20收费论文 Charging Thesis
Contents Abstract Chapter1 Introduction 1.1 Advancing the issue and Researching Significance 1.1.1 Advancing the issue 1.1.2 Researching Significance 1.1.3 Structure of the dissertation Chapter2 Summarizing the Theory of the Marketing Strategies in Multinational Corporation 2.1 T........
论文类别：strategy人气：6543论文属性：硕士毕业论文 dissertation加入时间：2009-05-01原创论文 Original thesis
Table of ContentsAbstractChapter 1: IntroductionChapter 2: Literature Review2.1. Introduction2.2. ......................................2.3. Theories of sustainability2.3.1. ...............................2.3.2. Political theories of sustainability2.3.3. Econo
论文类别：Marketing人气：2839论文属性：硕士毕业论文 dissertation加入时间：2009-04-17原创论文 Original thesis
--Summary--Introduction --Body -The analysis of economic objectives -Competitiveness of industry -....................... -..............................--Conclusio
论文类别：strategy人气：4753论文属性：课程作业 Coursework加入时间：2009-04-07原创论文 Original thesis
Organizational Learning and Knowledge Management1．Introduction 1.1 brief introduction of.......................1.2 framework of this essay2．Understanding of the concept and importance of..........................3. Analyzing how it could be implemented in orga
论文类别：strategy人气：2558论文属性：短文 essay加入时间：2009-04-01原创论文 Original thesis
Introduction Regardless of the size or type of business people have, there are marketing issues that could probably be dealt with better than they currently are. Over the years, marketing has grown from a simple sales department into a complex group of activities.............. 1.1.1 Defining th
论文类别：Marketing人气：4789论文属性：学期论文 termpaper加入时间：2009-02-27原创论文 Original thesis
Abstract: This paper aims to review the key themes and issues of relationship marketing believed to be most crucial within relationship marketing literature. It discusses the understanding of relationship marketing including definitions, schools of thought and the paradigm shift. It also consider
论文类别：Marketing人气：3811论文属性：学期论文 termpaper加入时间：2009-02-27原创论文 Original thesis
Executive summary Nowadays, the real-estate industry already became one of China's pillar industries. By the higher profit's enticement, more and more investors are invested in the real estate, therefore, the intense market competition make the real estate marketing became the one key-point for th
论文类别：strategy人气：2743论文属性：硕士毕业论文 thesis加入时间：2009-02-26原创论文 Original thesis
Abstract Culture is formulated, accumulated and developed in a specific environment. Accordingly, culture comes into existence and changes with the development of human society in various stages of human history. Culture shapes human's activities. In other words, all the activities of human beings
论文类别：Marketing人气：3914论文属性：学期论文 termpaper加入时间：2009-02-26原创论文 Original thesis
Abstract This report is about the marketing entry strategies of Sara Crewe in China. It analyses the brand and market environment for it in China. Then questionnaire and interview are made to compare with the analysis result. On the basis of that, the report finally provides suggestions for the ma
论文类别：strategy人气：2610论文属性：学期论文 termpaper加入时间：2009-02-26原创论文 Original thesis
Executive Summary The goal of this communication marketing plan is to outline the strategies, tactics, and programs in order to promote the amount of tickets selling. X Factor Live Concert (XFLC) is a big concert celebrating New Year that is to be held on 16th February 2008 at Newcastle
论文类别：strategy人气：2850论文属性：学期论文 termpaper加入时间：2009-02-25原创论文 Original thesis
Marketing Strategy of Online Retailers--Take Boden as an Example Table of Contents 1.0 Executive Summary 12.0 Introduction 23.0 Key Traits of successful online retailers 24.0 Distinctive Marketing Strategies of Boden 34.1 Segmentation 3
论文类别：Marketing人气：3405论文属性：短文 essay加入时间：2009-02-08原创论文 Original thesis
Executive summary:Information and communication technology (ICT) connectivity (PCs and Internet) is very widespread in businesses of all sizes. Advance in ICT has enabled many companies to use the Internet and World Wide Web (WWW) to undertake their transa
论文类别：E-commerce and E-business人气：3670论文属性：硕士毕业论文 dissertation加入时间：2009-02-02原创论文 Original thesis
With so many students choose to study in the University of Central Lancashire, the Chinese students group is a big potential media business opportunity. At present, student union newspaper cannot attract Chinese students’ eye, and the sales of student union newspaper in Chinese students group is ra
论文类别：media management人气：10249论文属性：学期论文 termpaper加入时间：2009-01-24原创论文 Original thesis
1.1Foreword Now there are about less than 10 enterprises to involve green algae cultivation, production in China from the available information. After survey to pharmacy and ultra field, we find that Green Algae products accounted for a small share of health care products in the market. To The All
论文类别：strategy人气：4321论文属性：硕士毕业论文 thesis加入时间：2009-01-24原创论文 Original thesis
