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Contents Abstract Chapter1 Introduction 1.1 Advancing the issue and Researching Significance 1.1.1 Advancing the issue 1.1.2 Researching Significance 1.1.3 Structure of the dissertation Chapter2 Summarizing the Theory of the Marketing Strategies in Multinational Corporation 2.1 T......................................... 2.2 Analyzing the character of marketing strategy in the fast moving consumer goods industry 2.2.1 The fast moving consumer goods industry has..................... 2.2.2 Targeting the enterprise development by combining the social needs and competition 2.2.3 Following the laws in fast ..................... 2.2.4 A combination of the competitive marketing and cooperative marketing 2.2.5 Implementation of effective market development strategies 2.2.6 ....................... 2.3 The theory of the marketing strategies of Multinational Corporation 2.3.1 Defining the concept of Multinational Corporation 2.3.2 Defining the concept of Marketing Strategy 2.3.3 Analyzing the character of marketing strategy of Multinational Corporation 2.3.3.1 .............................. 2.3.3.2 The implementation of global-aimed marketing 2.3.3.3 Multinational companies are actively seeking the establishment of an international strategic alliance Chapter3 Research methods 3.1 The main research methods 3.2 Issues and problems involved in the research process Chapter4 The Procter & Gamble Company 4.1 Introduction of P&G 4.2 Presenting the international marketing strategies............................ 4.2.1 The international marketing strategies of P&G 4.2.2 The marketing strategies of P&G for the Chinese market 4.2.2.1 I........................ 4.2.2.2 Promotion with Chinese characteristics 4.2.2.3 Seamless distribution strategy 4.2.2.4 Pragmatic product strategy 4.2.2.5 Perfect publicity strategy Chapter5 Evaluation of the Marketing Strategies of P&G Company in China 5.1 The new product strategy of P&G 5.1.1 The foundation and ................................. 5.1.2 The origin of new product strategy in P&G---The fields relating to the existing products 5.1.3 The measures of new product strategy in P&G---The screening board of related fields 5.2 The pricing strategy of P&G 5.2.1 Nine Price-Quality strategies 5.2.2 Analyzing ................................... 5.3 The multi-brands strategy of P&G 5.3.1 Defining the concept of multi-brands strategy 5.3.2 Analyzing the advantage and disadvantage of multi-brands strategy 5.3.2.1 ................................ 5.3.2.2 The disadvantage of multi-brands strategy 5.3.3 Analyzing the multi-brands strategy of P&G 5.3.4 Comparative analysis of brand strategies between P&G Company and Unilever Company 5.3.4.1 The brand strategy of P&G 5.3.4.2 The brand strategy of Unilever 5.3.4.3 ....................................... 5.4 The promotion strategies of P&G 5.4.1 Analyzing the advertising strategy of P&G 5.4.1.1 P&G concentrates on creating the concept 5.4.1.2 Localized advertising communication 5.4.1.3 .............................. 5.4.2 Analyzing the public relations strategy of P&G 5.5 The factors accountable for P&G’s success 5.6 The problems of marketing strategy in P&G Chapter6 Conclusion and Recommendation 6.1 Conclusions 6.2 Recommendations References 论文题目：MBA 毕业论文全英文论文语种：英文论文详细要求：Instruction 论文代写您的研究方向：管理您的国家：英国您的学校背景：国内英国学校要求字数：13,000字论文用途：mba毕业论文补充要求和说明：1. 要有案例具体分析, 理论剖析, 学习心得. 不可空谈2. 课题可自定, 不能抄袭, 参考引用需要提供具体出处及文献参考.