英语论文网

摘要：广告公司的形象宣传及其他社会组织，任何一个社会或组织都可以成为一家广告公司客户广告服务服务，任何产品都可以成为广告的目标受众，甚至是思想观念和行为的部分也可以是宣传广告的对象。广告的最终目的是将其服务社会组织的经济，社会和生态效益。广告学美国硕士毕业论文基于上述原因，本论文进行的与企业文化，广告公司和企业在全球化过程中的表现的关系分析。

Discussion 44
5.1 Descriptive statistical analysis of samples 44
5.2 Correlation analysis 45
5.3 Regression analysis 47
5.4 Analysis of control variables 48
Chapter 6 Conclusions and Recommendations 49
6.1 Conclusions of the study 49
6.1.1 Results of empirical studies 50
6.1.2 Main suggestions for corporate culture advertising firms 51
6.2 Study limitations and future research directions 54
6.2.1 Study limitations 54
6.2.2 Future research directions 55
References 56
Appendix 59

References
1. Schein, E. H. The Corporate Culture Survival Guide: Sense and Nonsense about Culture Change. San Francisco: Jossey Bass Publishers, 1999.59-87
2. Quinn, R.E. & Spreitzer, https://www.51lunwen.org/ArtandDesign/ G.M. The psychometrics of the competing values culture instrument and an analysis of the impact of organizational culture on quality of life. Research in Organizational Changes and Develop-ment.1991, 5:115-142
3. Hofstede. G., Neuijen, B.,Dava1,O.and Sanders, G. Measuring organizational cultures: a qualitative and quantitative study across twenty cases. Administrative Science Quarterly, 1990, 35:286-316
4. Xenikou, A., Furnham, A.A Correlational and factor analytic study of four questionnaire measures of organizational culture. Human Relations,1996, 49:349-371
5. Cameron, K.S. & Quinn, R.E. Diagnosing and changing organizational culture: Based on the Competing Values Framework. Addsion-Wes-Ley, 1998
6. Denison D.R, Mishra A.K.. Toward a Theory of organizational Culture and Effectiveness. Organization Science,1995, 6(2):204-223
7. Van der Post, W.Z.,de Coning, T.J. An instrument to measure organizational culture. South African Journal of Business Management, 1997, 28:147-168
8. Dess,G.G, Lumpkin,G.T., McGee,J.E.. Linking corporate entreneurship to strategy, structure, and process: suggested research directions. Entrepreneurship Theory and Practice,1999 (3):85-102
9. Delaney,J.T., &Huselid,M.A. The impact of human resource management practices on perceptions of organizational performance. Academy of Management Joumal, 1996(4):949-969
10. Venkatraman, N., & Ramanujam,V. Measurement of business performance on strategy research: A comparison of approaches. Academy of Management Review, 1986(4):801-814
11. Antoncic, B., Hisrich, R.D. Intrapreneurship: Construct Refinement and cross-cultural validation. Journal of Business Venturing, 2001(16): 495-527
12. Barney, J.B., Organizational culture: can it be a source of sustained competitive advantage, Academy of Management Review,1986,11: 656-665
13. Besanko, D., Dranove, D. and Shanley, M. The Economics of Strategy. John Wiley&Son, Inc.1996
14. Kilman R, Saxton M, Serpa R. Gaining control of the corporate culture. San Francisco: Jossey Bass.1985
15. Fisher, C., & Alford, R. Consulting on Culture. Consulting Psychology: Research and Practice, 2000, 52(3):206-217
16. Aiken, L.H., Clarke, S.P., & Sloane, D.M. Hospital staffing, organization, and quality of care: Cross-national findings. Nursing Outlook, 2002, 50(5):187-194
17. Denison, D.R. Corporate Culture and Organizational Effectiveness. New York: John Wiley&Sons.1990
18. Cameron K, Freeman S. Culture, congruence, strength and type: relationships to effectiveness. Research in Organizational Change本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。