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论文作者:英语论文网论文属性:课程作业 Coursework登出时间:2011-06-21编辑:anne点击率:4709
论文字数:5200论文编号:org201106211725179625语种:英语 English地区:法国价格:$ 33
关键词:法国mba奢侈品管理实习报告Internship Report
摘要:法国mba奢侈品管理实习份报告主要是讲述关于我在高尔夫在中国奥林匹克体育产业有限公司有限公司(COSI)部门,包括6个月3月至9 2010年期间实习情况。
定制要求
论文题目:实习报告
论文语种:英文
您的研究方向:奢侈品管理
是否有数据处理要求:否
您的国家:法国
您的学校背景:IPAG 巴黎高等管理学院
要求字数:5000
论文用途:mba课程作业 Assignment
是否需要盲审(博士或硕士生有这个需要):否
补充要求和说明:提供实习公司背景资料和工作内容
Internship Report
This report is about my internship at Golf Department in China Olympic Sports Industry Co, Ltd. (COSI) covering the period of 6 months from March to September 2010.
China Olympic Sports Industry Co, Ltd. is subordinated to China Sports Industry Co, Ltd. It is the longest mba Assignment and largest professional sports investment-management and operating corporation in China. The company once was China Sports Industry Broker Management Co, Ltd. Thus it has rich variety of experience in such fields, competition organization and sportsmen’s brokering.
Table of Contents
1.0 Buick, China Golf Club League…………………………………………...5
1.1 The Overall Review of China Golf Club League…………………..5
1.2 The Plans of CGCL in 2010………………………………………….6
1.3 CGCL-The Most Valuable Golf Amateur Match in China………...8
2.0 Main Workloads of My Internship in COSI……………………………….8
2.1 The Work on My Business Trips……………………………………..10
2.2 The Collaboration Strategy- China Golf Club League and Natural Mineral Water of Kunlun Mountains Snow…………………………11
2.2.1 Natural Mineral Water of Kunlun Mountains Snow………….12
2.2.2 The Collaboration Scheme………………………………………14
3.0 Some Critical Thinking about My Internship Experience………………...15
3.1 Luxury Goods Management………………………………………...18
3.2 The Golf Development in China……………………………………..20
3.3 The Unique Traits about the Golf Sports in China…………………21
4.0 Conclusions……………………………………………………………………22
5.0 Thanks…………………………………………………………………………23
6.0 References……………………………………………………………………..24
6.0 References
Berthon, Pierre Pitt, Leyland Parent, Michael Berthon, and Jean-Paul. (2009). Diagrams Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand. California Management Review; Vol. 52 Issue 1, p45-66, 22p, 4.
B. Dubois and C. Paternault. (1995). “Understanding the World of International Luxury Brands: The ‘Dream Formula’”. Journal of Advertising Research, 35/4, p69-76.
D.A. Aaker. (1996). Building Strong Brands. New York, NY: The Free Press.
Elliott, H. (2009). Luxury Cars Aren’t Selling Either. Forbes.com, 14 January.
Kapferer, J. N. (2008). The New Strategic Brand Management London: Kogan Page.
Kapferer, Jean-Noël Bastien, and Vincent. (2003).The Specificity of Luxury Management: Turning Marketing Upside Down. Journal of Brand Management; Vol. 16 Issue 5/6, p311-322, 12p.
Kiley, D. (2004). https://www.51lunwen.org/mba/ Driven: Inside BMW. New York: Wiley.
M. Irwin. (1979). ‘Luxury. The Concept in Western Thought, Eden to Smollett’ by J.
Sekora,”. The Review of English Studies, 30/120, p476-478.