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Secondary data

The research is carried out by employing a number of methods to collect information. The first phase of the study gave us information from secondary sources. Information from secondary sources was very useful in many ways. Chisnall regards secondary data as 'the collection of existing information that may be useful for the purposes of specific surveys'.[1] It provided an in-depth view of the issues involved in consumer behaviour, ranging from perception and attitude formation to brand loyalty and dissatisfaction. Furthermore, these sources helped build literature review for the project. The secondary information was helpful in another way that it paved the way for research and gave a direction to the work by clearing and refining ideas. The details of the secondary information is been given later in this chapter. Secondary data are the data that were collected earlier by the person or agencies for the purpose other than solving the problem at hand.[2] The data may be available easily without incurring too much expense. The study source may be academic such as books, academic journals, magazines or non-academic such as web sites, newspapers etc

It is important to examine the available secondary data before collecting primary data. Malhotra and Birks points out that collection of the data for research must start with secondary data. Secondary data is always collected before primary data due to its time and cost advantage. Secondary data give in-depth theoretical knowledge which gives the direction of carrying out primary research.

The main secondary research sources used are:

Newspapers

Books

Magazines

Internet

Reports of furniture designing companies

Moreover secondary data collected with the purpose to gain the information needed concerning:

Literature and articles describing and analyzing the role of advertising in the consumer decision making.

Primary data

When the collection of secondary data is saturated and no longer adds value to the research process, it is then necessary to collect relevant primary data. Primary data are any data information collected specifically for the purpose of the present study.[3] Primary data is the data collected specifically for the problem at hand. There are various methods of collecting primary data such as interviews; observations etc. Though, collection of primary data is an exhaustive and time consuming task it requires skill and resources but there are numbers of advantages of this data.

This can be accomplished by one of the following primary data collection processes:

Interviews

Surveys

Questionnaires

Case studies

Observation

Limitations

Unfortunately, there were found some limitations while conducting this res本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。