英语论文网

it in some way from other products or service designed to satisfy the same need. These differences may be functional, rational, or tangible - related top product performance of the brand. They may also be more symbolic emotional or intangible related to what the brand represents.

Cheverton (2006) argues if go back 200 or 300 years and branding was something you did to a cow. A brand declared rights of property and ownership, and meant, particularly in a remote Scottish glen, 'keep your hands off'. It is a nice irony that one of the identifying phenomena of the modern world should turn the world's meaning on its head 21st century brand most determinedly declares 'get your hands on!'

According to marketers, brand is the symbolic embodiment of all the information connected with a company, product or service. A brand usually includes a name, logo, and other visual elements such as images, fonts, colour schemes, or symbols. It also includes the set of expectations associated with a product or service which typically arise in the minds of people. It can be such people as employees of the brand owner, people that are involved in the sale or supply of the product or service, and of course consumers.

In current days understanding about brands is quite different in nature and intent from those which first emerged in the 19th century is clear, despite the continuity of so many names, from Starbucks to Sony and British Airways to Rolex. All brands and ideas behind them have evolved by learning to match the circumstances of the times.

According to Chernatony and Macdonald (2003) when a brand has a well-defined personality, consumers interact with it and develop a relationship, just as people in life do. The nature of a relationship between two people can be inferred by observing their individual attitudes and behaviours. Likewise, as Blackston, (1992) argues, the nature of relationship between consumers and the brand can be determined through the attitudes and behaviours they display towards each other, in particular:

How consumers perceive and react to a brand;

How the brand behaves and reacts to the consumers.

METHODOLOGY

This chapter explores the methods which were used to obtain and express the aspect 'How Furniture Designers can set up their own business?' Types of data collected for achieving the aims and objectives of this research work will be discussed as well as research process itself. Afterwards the techniques of analysis will be explained as well as the limitations of the methods used.

The research methodology of this dissertation will rely on both secondary and primary data. The figure below will give an idea of the process of research;

Primary research is the core source of to-the-point information in order to achieve the objectives of study. Collection of primary data will be gathered by conducting the field research.

Secondary research will save out time on things and research that are already done. Academic sources will be the base to provide the theoretical foundation to understand how Furniture 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。