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论文作者:www.51lunwen.org论文属性:职称论文 Scholarship Papers登出时间:2017-07-19编辑:lgg点击率:10968
论文字数:37185论文编号:org201707161911409814语种:英语 English地区:中国价格:免费论文
摘要:本文是商务英语论文,本文试图探讨隐喻的潜力和代表性意义的隐喻结构,互动意义及在印刷广告包括戒烟和鞋的商业广告的公益广告的多模态隐喻建筑构图意义。本文以亚里士多德的修辞诉求为理论基础,探讨了这些印刷广告的说服策略和效果。
In previous chapter, the construction mechanism of the multimodal metaphors in printed public service advertisement has been discussed in detail. However, it is not enough to just analyze how the metaphors are built in advertisement because the advertisement producers do not design the multimodal metaphors just for the sake of purely designing the metaphors but to serve the purposes of the advertisements better. And the purposes of the advertisements, as it is mentioned in the introduction part, most of the time is intended to draw people‘s attention, inform them about the message they try to convey and for public service advertising, they intend to call for actions for better causes. As a result, how these metaphors influence people to achieve the pur本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。