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英汉产品发布会人际意义的对比研究

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2017-07-31编辑:lgg点击率:493

论文字数:37485论文编号:org201707281816333740语种:英语论文 English地区:中国价格:$ 66

关键词:商务英语论文系统功能语法评价理论对比分析

摘要:本文是商务英语论文,本研究具有理论意义和实践。理论上,验证了系统功能的方法的适用性的产品演示话语人际意义的对比研究。

CHAPTER ONEINTRODUCTION

1.1 Research Topic
Product presentation is an effective platform for companies to promote their productsand services. Product presentation usually takes the form of speech. A successfulpresentation helps a company build good image, transmit its concept and increaseproduct sales to a large degree. There’s no doubt that a well-organized speech isextremely crucial for introduction of newly released products or services.Language is a main conveyor for the presentation and performs functions in thecommunication between speakers and audiences. Language helps speakers maintainrelations with audiences, tell audiences new information, express their opinions oncertain topics and persuade audiences to react. Actually, language performsinterpersonal functions in the process.Halliday in his Systemic Functional Grammar points out that interpersonalmeaning can be realized through mood and modality system. Martin furthers the studyof interpersonal meaning and puts forward the appraisal theory, which covers attitude,engagement and graduation. This research will contrastively study the interpersonalmeaning in English and Chinese product presentations with a systemic functionalapproach.
............

1.2 Definition of Product Presentation
According to Oxford Advanced Leaner’s English-Chinese Dictionary, presentation isa meeting at which something, especially a new product or idea, or piece of work, isshown to a group of people. “Business presentation is an act of transmittinginformation to listeners publicly to promote products and concept of the company by means of verbal language and body language ”(Lin Kui, 2012). Product presentationis a formal presentation in front of a group of people for promoting products, oftenwith the help of audio or visual equipment. As in the case of other types of publicspeaking, product presentations call for clarity, audience understanding and control ofthe whole presentation.In Public Relations Writing-The Essential of Style and Format, Thomas H.Bivins writes that public speaking can be classified by purpose into three types. “Thefirst type is a speech to inform, which seeks to clarify, instruct, or demonstrate. Thesecond type is a speech to persuade, which is designed to convince or influence andoften carries a call to action. The third type is a speech to entertain, which coversalmost everything else including celebrations, eulogies and dinner speeches” (266).Product presentations combine characteristics of informative presentations andpersuasive presentations. They provide information of new products and services.Meanwhile, they encourage and persuade audiences to buy those products andexperience the services.
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CHAPTER TWOLITERATURE REVIEW

2.1 Previous Studies on Interpersonal Meaning
We use language to communicate with others and language performs functions in theprocess of communication. Interpersonal meaning is developed into an integratedtheory for the first time by Halliday. Scholars abroad and at home both conduct plentyof researches on interpersonal meaning.In An Introduction to Functional Grammar, Halliday(1985) points out that languagehas three meta-functions: ideational metafunction, interpersonal metafunction andtextual metafunction. By interpersonal meaning, Halliday refers to the meaning of theclause as an exchange. According to Halliday, “in the act of speaking, the speakersadopts for hims论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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