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Executive summary
The typical backpackers are relatively the young people who are 17-35代写留学生论文years old, educated, adventurous and price-conscious. Their traveling style is characterized by their preference for budget accommodation, a flexible schedule and longer duration. (Allon, 2004, p. 51). The backpacker industry is a global industry which operates services and develops new destinations.
This report will focus on Gold Coast backpacker industry with detailed analysis of their demand and cost structures such as low price leads high demand. Porter’s five forces model will also be adopted in this report to identify the local environment of Gold Coast backpacker. Moreover, a broad environment analysis with using PEST model could be found in this report to help the backpacker industry organization to develop the key strategic issues. By analyzing this whole industry between domestic and international, three key factors will be listed in the final part of the report, which are customer focusing, pricing strategy and service or facility development. All those strategies could guide Gold Coast backpackers to be a more successful industry in further.

1.0 Introduction
2.0 Description of Gold Coast backpacker
2.0 Description of Gold Coast backpacker
3.0 Analysis of Gold Coast backpacker with Porter’s five forces model
3.01 The Power of Customers

List of reference
Allon, F. (2004). Backpacker Heaven: The Consumption and Construction of Tourist Journal of Spaces and Landscapes in Sydney. Space and Culture, 7, 49-63. Retrieved October 28, 2009, from the SAGE database.

Business GC. (2009). Gold Coast Backpackers. Retrieved October 28, 2009, from https://businessgc.com.au/index.php?mact=News,cntnt01,detail,0&cntnt01articleid=186&cntnt01returnid=509

留学生论文网Tourism Northern Territory. (2001). Update of the Northern Territory Backpacker Development plan, Retrieved October 28, 2009, from www.tourismnt.com.au/nt/system/galleries/download/Industry/Backpacker_Development_Plan_UPDATE_-_Jan_2007.pdf
Tourismhttps://www.51lunwen.org/StudentPapers.html Queensland. (2006). International backpackers market, Year ended December 2006. Retrieved October 28, 2009, from www.tq.com.au/fms/tq_corporate/research/fact_sheets/international_backpackers_market.pdf