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After calculating current ratio, It was found that the current ratio for Google Inc over the period of three years is 10.61:1, 4.15:1 and 5.91:1. Whereas the current ratio of Microsoft is 1.82:1 and 2.12:1 and 2.603:1. Acceptable Current ratio differs from industry to industry, however current ratio of 2:1 is considered to be acceptable. The higher the current ratio the better the company is in paying off its obligations. Comparatively Google Inc is doing quite well. In comparison to Google Inc, Microsoft is facing some problem in paying off its debt.

Earnings per Share (EPS)

Earnings per share are an excellent measure of profitability of any company. It shows the profit a company earns on each share outstanding. When compared with other companies EPS, it can be inferred that which company is doing well. Similarly EPS is compared over the period to know whether the earning capacity of the company on per share has increased or decreased.

EPS calculated for Google is 20.62 in 2009. It has increased to 26.29. Representing 29.43% increase in earnings for the company on per share basis. The Earning per share has increased to 30.17 in 2011 representing 13.03% increase. Microsoft earning per share has decreased from 2.73 to 2.13 representing a 21.79% decrease in earnings per share. Similarly the E.P.S calculated for Microsoft in 2011 declines to 1.63. Thus Google is doing well in earning more profit on a per share basis as compared to Microsoft.

SWOT Analysis

Strengths

Strengths are the internal factors that help organizations in achieving its goals and objectives. Some of the strengths of Google Inc are as follow.

Google is already a number one search engine. It has established a brand name. Brand name is one of the important strength of the Google Inc.

The Speed of the search engine of Google Inc is remarkable. Its real time response is one of the important factor because of which Google Inc has attracted more customers. Customers can get information within no time. Google has hired PhDs who are working harder in order to make Google search engine faster and relevant.

Google has the provision to integrate with various languages. Through Google search engine the page can be translated in to various languages.

Google Inc supports innovation. It is well 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。