卢卡斯石油公司的留学生分析作业 [2]
论文作者:英语论文论文属性:作业 Assignment登出时间:2014-09-12编辑:zcm84984点击率:6561
论文字数:2861论文编号:org201409112215247982语种:英语 English地区:美国价格:免费论文
关键词:Motorcycle Oil卢卡斯石油Lucas Oil添加剂全面分析
摘要:这是一篇留学生关于卢卡斯石油产品公司的分析论文,该公司为美国汽车提供润滑油和添加剂。它提供重型加合成润滑稳定剂,以及燃料处理的产品,如半合成的自动传动液。
companies require bigger inward investment to grow and the major source to this is from the shareholders. Satisfying shareholder requirements is essential to winning their confidence and willingness to invest in the company. Lucas products Inc. through their more frequent appearances and support of public events has been capable of wining the support of its shareholders.
Media;
Positive media attention on a company product or service is vital in making the company. Consumer programmes with big and more direct spectators can have a very influential and positive impact in the marketing strategy of the company. Lucas products Inc. is a common name in the media as it is featured every now and then in the automotive racing events.
Competitors;
market differentiation is essential to survival in the competitive market. Companies must strive to offer benefits that their competitors cannot or are not offering. Competitor monitoring and analysis is critical to any organization in order to maintain its place within the market.
There are numerous factors in the macro-environment that effects decision making in any company (Oxford University Press, 2007). Examples of macro changes include tax changes, new policies, demographic change, trade barriers and government policy changes.
Macro-environmental factors can be categorized as follows:
Political factors;
which refers to government policy like the degree of intervention in the economy. Political decisions may impact on a lot of vital issues for business like the education of the personnel, the health of the state and the excellence of the infrastructure of the economy like the road and rail system.
Economic factors;
comprise of interest rates, economic growth, inflation, taxation changes and exchange rates. For example elevated national income growth can boost demand for a company's products
Social factors;
like dynamics in social trends can have a shock on the demand for a firm's merchandise and the availability as well as the willingness of persons to work. For instance the main clients of Lucas Oil Inc. are the middle aged people which can be attributed to the high percentage of this population in the U.S.
Technological factors:
novel technologies generate new products and innovative processes. This company has utilized this and it has enabled them to remain stable in the market through introducing new and advanced automotive oil products in the market regularly. Technology reduces costs, advance quality and show the way to innovation.
Environmental factors:
environmental factors comprise of the weather and climate changes. The growing need to look after the environment is having an influence on many companies; for instance, more taxes are being placed on hybrid cars, which affect this company.
Legal factors:
these are linked to the legal environment in which business operate. Legal changes might affect a company's costs, for instance if new systems and measures have to be developed and demand; if the law influences the likelihood of clients buying the product or using the service.
The product
Lucas High Performance Motorcycle Oils are the products of technology achieved through years of bl
本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。