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ot go very far towards raising ethical sensitivity and awareness. Although useful in addressing routine problems, they are not helpful in dealing with exceptional and unusual cases typical of ethical dilemmas”. Epstein (2007) notes that codes coming from international bodies such as European Commission, are a good way to provide some primary values to companies and industries that are less developed or acting in a less developed country, and typically paid little attention to issues of socially responsible business behavior. Ending Barrett (2009) raises the attention that if a company does not have a code of conduct or does not have a business code or verification (like ISO) doesn’t mean that is tend to abuse child labor or force people to work. There should be attention to how we make assumptions, especially for a field such CSR that qualification, measurement and verification is still in progress and raises many arguments.

结论---Conclusion

Although CSR is not a new subject in the business field, still raises many arguments and many different approaches exists. Especially when we have to connect CSR with the theory of Business Ethics, we come up against fundamental problems of the modern market, such as which is the purpose of a company and what obligations has towards the society and its stakeholders.

Despite of these problems there is a “CSR movement” that drives organizations and international bodies to do more research and study more about CSR. One of the approaches is that CSR has great ally inside every organization, the HR department. And that is so, because the HRM is by definition dealing with people, and where people exist, ethical problems are raised. HRM has developed tools to implement CSR and also to have some “profit” from its implementation.

Concluding a very interesting point of view is the one by Mees and Bonham: “If employees are not engaged, CSR becomes an exercise in public relations. The credibility of an organization will become damaged when it becomes evident that the company in not “walking the talk””.

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