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中国企业的社会责任研究:Corporate social responsibility in China

论文作者:留学生论文论文属性:案例分析 Case Study登出时间:2010-12-30编辑:anterran点击率:10229

论文字数:12431论文编号:org201012301210234640语种:英语论文 English地区:英国价格:免费论文

关键词:Impact of regulationsmarket orientationownership structureCorporate social responsibilityMarket orientationChinaCorporate ownership

Corporate social responsibility in China
Impact of regulations, market orientation and ownership structure

英国论文网 http://www.51lunwen.org/uk/
Aston Business School, Aston University, Birmingham, UK
Abstract
Purpose – This paper aims to report on a study that contributes to the understanding of thedeterminants of corporate social responsibility (CSR) in the largest emerging market, namely China.Design/methodology/approach – The approach is a survey of 600 hotels that resulted in143 returned responses from top managers.
Findings – Market orientation is the most significant predicator of CSR followed by governmentregulations. In contrast, ownership structure is found to have little effect.Originality/value – Previous research on CSR focuses on its nature and impact on businessperformance, and is carried out mainly in developed countries. This research contributes to one’sunderstanding of the determinants of CSR in emerging markets like China.


Keywords Corporate social responsibility, Regulations, Market orientation, China, Corporate ownership

Introduction
Recently, corporate social responsibility (CSR) has received considerable attentionfrom both academics and practitioners (Smith, 1996; Jones, 1997; Griffin andMahon, 1997; Waddock and Graves, 1997; Maignan and Ferrel, 2001; Maignan andRalston, 2002, Graafland et al., 2003; Durand, 2006; Jamali and Mirshak, 2007). Thismay be explained by the fact that although some studies postulated a negativerelationship (Vance, 1975) or no relationship (Aupperle et al., 1985) between the CSR
and business performance, more recent studies provided the empirical evidence thatthere is a positive relationship between those two constructs (Abratt and Sacks, 1988;Russo and Fouts, 1997; Waddock and Graves, 1997). In addition, the empirical evidencesuggests that CSR could have other benefits to a firm. For instance, a recent survey
(Smith, 1996) found that 88 per cent of consumers in the study are more likely to buyfrom a company that is socially responsible, suggesting that CSR could be an effectiveMarketing tool in the future. It is also reported that CSR could have positive effects inhelping companies to attract more talented and committed employees (Maignan et al.,1999). In contrast to a growing body of research supporting the importance of CSR, theissues relating to the determinants and development of a CSR are still relativelyunder-researched. In addition, most of the research to date has been conducted in thedeveloped countries, mainly in the USA and Europe. Consequently, there is limitedknowledge on how CSR is perceived and implemented by companies in developingcountries (Al-Khatib et al., 2004).This paper aims to contribute to the above under-researched areas by consideringthe relative impacts of government regulations, ownership structure and company’sThe current issue and full text archive of this journal is available atCMS
Chinese Management Studies
Vol. 1 No. 3, 2007
pp. 198-207
q Emerald Group Publishing Limited
1750-614X
DOI 10.1108/17506140710779302
market orientation on the development of CSR in China, the largest developing countryin the world. The article begins with a brief review of the literature and then discussesthe development of hypotheses. The following section explains the research methodand data collection procedures. Thereafter, the results of the data analysis arepresented and the final section pr论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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