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Table of Content
1.0 Introduction
Developed along with the technology of Internet, many people have been attracted by the Internet for its nature of rapid communication (Teo, 2002). With such background, sellers prefer to launch their business online for reaching the amount of people who are Internet users. More than that, because of the advantages of Internet such as conveniences, online business becomes a type of business which could reflect efficiency (Miyazaki & Fernandez, 2005). Based upon the support of some Internet technology development, the online business has covered many fields that appear in traditional forms before. Furthermore, more and more consumers prefer to use the Internet to select the goods or even shopping online because they could obtain the products and services that they want in a rapid way (Teo, 2002). However, there are some factors which restrict the development of Internet shopping such as the technology limitation. As the achievement of develop of the high technology, what the online shopping is going to be is determined by what technology is going to be invented and implemented. Besides, whether online shopping could attract more people will determine how well the online shopping will be developed. When it comes to the attitudes of consumers to online shopping, there are some aspects that cause negative influences upon the decisions of Internet users. Those negative causations faced by the online consumers are considered as the perceived risks of online shopping which feared by the Internet users. Whether these perceived risks will cause negative influence on online shopping needs to be identified.

The aim of this paper is to identify the perceived risks as well as their impact over the attitudes of online consumers that occurred during the process of online transaction between the online sellers and consumers. In order to achieve the purpose of this paper, the research will be carried out by two ways which are literature reviews and designing questionnaire for collecting both the opinions of the literature authors as well as the public. The paper will firstly try to classify the perceived risks to build the basis for the analysis. After that, the paper will introduce the principle of designing the questionnaire. In addition, the paper will review how the perceived risks affect the attitudes of online consumers to online shopping by analyzing the results of the data collected by carrying out the questionnaire.
 
2.0 Literature Review 
2.1 Classification of Perceived Risk 
2.2 Reasons and Impact of Perceived Risk 
3.0 ..............
3.1 Questionnaire 
3.2 Separation 
3.3 ................... 
4.0 Findings & Results 
5.0 Discussion 
6.0 Limitation 
7.0 ..........................
8.0 References 
9.0 Appendix 
10.0 Appendix II 

文章题目或文件名字:The influencing factors of consumers’ online shopping.
文章所属学科:金融，商科。
文章所属学历层次:For master
学校档次:UK  第20左右的大学
文章大约字数：3500 words