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SWOT analysis is also known as trend analysis, also known as the Boston matrix, which is a management professor at University of San Francisco in the early 1980s put forward, is a way to more objectively and accurately analyze and study a unit of reality approach. By this method the object being analyzed the strengths, weaknesses, opportunities and threats to be a comprehensive assessment and analysis concluded through internal resources, external environment combine to clearly identify the object being analyzed resource advantages and disadvantages, to understand faces opportunities and challenges, resulting in the strategic and tactical levels to be adjusted two ways to protect the resources to implement the object being analyzed in order to achieve the objectives to be achieved.

 SWOT analysis is often used to develop the Group's development strategy and analyzing competitors' situation, the strategic analysis, it is the most commonly used methods. The SWOT analysis, mainly in the following aspects:

 分析环境因素。运用各种调查研究方法，分析出公司所处的各种环境因素，即外部环境因素和内部环境因素。外部环境因素包括机会因素和威胁因素，它们是外部环境对公司的发展直接有影响的有利和不利因素，属于客观因素，内部环境因素包括优势因素和弱点因素，它们是公司在其发展中自身存在的积极和消极因素，属主动因素，在调查分析这些因素时，不仅要考虑到历史与现状，而且更要考虑未来发展问题。 

(1) analysis of environmental factors. Using a variety of research methods, analysis of the company in which the various environmental factors, namely, external environmental factors and internal environmental factors. External factors, environmental factors, including opportunities and threats factors, which are the external environment of the company's development of direct impact of the favorable and unfavorable factors, are objective factors, internal factors, environmental factors, including strengths and weaknesses of factors, which are developing in its own existence the positive and negative factors, is active factor in the investigation and analysis of these factors, not only to take into account the history and current situation, but also to consider the future development.

构造SWOT矩阵。将调查得出的各种因素根据轻重缓急或影响程度等排序方式，构造SWOT矩阵。在此过程中，将那些对公司发展有直接的、重要的、大量的、迫切的、久远的影响因素优先排列出来，而将那些间接的、次要的、少许的、不急的、短暂的影响因素排列在后面。 

(2) construct SWOT matrix. Will investigate the various factors that come under the influence of other priorities or sort, structure SWOT matrix. In this process, the development of the company who has a direct and important, a lot of, urgent, priority distant factors out, and those indirect, secondary, little, do not worry, transient factors are arranged in the back.

(3) develop action strategies. Upon completion of environmental factors analysis and SWOT matrix structure, we can then develop appropriate action plans, the basic idea is: to play a dominant factor, overcome weaknesses and exploit the opportunities of factors, and resolve threats; consider the past, based on current and future. Comprehensive analysis of the use of systems analysis method, arrangement and consider a variety of environmental factors are combined with each other match up, draw a series of alternative measures the company's future development.

Fred • Professor David in the "strategic management thinking", a book will be of strategic management is defined as: a focus on the development, implementation and evaluation of management decisions and actions with integrated functions of art and science, so that management decisions and actions can be ensure a relativel本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。