摘要:本文是分析巴西经济的一篇留学生论文,这项对美国超市零售商的研究是为了评估快速扩张的巴西扩大其全球连锁超市的一个可能的定位。其公司的优势是它高质量的客户服务和独特的结账技术,减少了消费者一半的排队时间。在这个报告中将讨论在巴西定居的机遇与风险。
h factors as political and economic environments, and global and legal maturity. According to Dreyfuss and Karamouzis (2008), Brazil ranks 'the best one-third' among 178 countries. Besides, international risk ratings are in the lowest record ever and investment grade rating was received in 2008 with growing direct foreign investments for more than US$30 billion and the country is included among the best top five destinations. Its cultural diversity, moreover, has made its business practices similar to that of Western Europe and the United States.
With regards to the risk assessment of Brazil, a slight current account deficit in 2009 is expected. This will be buoyed, however, by foreign direct investments and external debt ratios (Coface North America, 2008). Compared the country and business climate ratings of several nations such as China, India and Russia, it mirrors the fact that although the country has already seen steady growth under President da Silva, it has still a wide gap to cross if it has any plans of surpassing the other members of the Bric group: Brazil, Russia, India and China. Its average GDP growth is only 2.8%, although greater than all South American countries combined, still puts it at the lowest among the four nations (Coface North America, 2008).
Legal and regulatory risk
Likewise, the legal and regulatory systems are considered as risk by complexities and slow judicial process. Extensive regulation, although reduced in the past decade, has made Brazil 122nd out of 178 countries in the World Bank rankings for ease of starting business (Dreyfuss & Karamouzis, 2008). Despite of this, Brazil is a signatory of Intellectual Property (TRIPS) Agreement since 1994, which is a legal protection of knowledge and ideas comprise new goods, services and production processes (The PRS Group, 2008).
In this research of American supermarket retailer, its unique high quality customer service and distinctive check-out technology ideas can be protected under the Intellectual Property (TRIPS) Agreement. However, enforcement is not stringent and substantial works remains to be done (Dreyfuss, & Karamouzis, 2008). It is reasoned by Brazil has not ratified the World Intellectual Property Organization (WIPO) Treaties on Copyright and Performances and Phonograms. Hence, especially in enforcement, is a problem for intellectual property rights protection (The PRS Group, 2008). As a result, in 2006, the country was retained on the watch list of Special 301 priority, and moreover, the opportunity on political condition is fair (ibid).
Stable democracy but unstable political system
In political climate, being one of the largest emerging markets and democracies in the world, Brazil is enjoying a stable democracy since the end of military rule in year 1985 (The Economist Intelligence, 2008). Democracy has been well developed with transparent power divisions between the executive, legislative and judiciary (Blaauw, 2009). Besides, transitions were run smoothly between selected governments (The Economist Intelligence, 2008) Although corruption scandals in Brazilian politics affect all level of government and remain as a major problem, Brazil will play an active role in world recovery plan to withstand current rescission and enhance country position as focusing on regional trade integration and cooperation (Blaauw, 2009)
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