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ger and acquisitions have advantages not available to a national firm (Blaauw, 2009). These include the easy release of products already distributed at the global level, and smooth transitions in local practices (Farina, 2001).

This developing trend of entries brings about favorable change in terms of competitive strategies, new technologies and heightened overall performance, all with the aim of strengthening their share of the store shelves (Farina, 2001).

Conclusion and Recommendation

A hint of caution must be given still when considering Brazil as an avenue for expansion. No matter how much improvement has been recorded, critics have been quick to point out to the often glaring disparities between the figures on paper from the actual situation. Indeed, inasmuch as Brazil is known for excellence in sports, it has also lagged historically in areas such as the economy and societal reform (Buarque, 2007). A common joke among Brazilians is that their country is one with enormous potential and will always be one with enormous potential. This is because despite numerous advantages, such as a sizeable economy and population, and vast natural resources, the nation has as yet failed to realize its potential. Case in point was that at the end of year 2001, public sector of Brazil’s debt to GDP ration was 48 percent. In six months, the figure jumped 11 percent (The Council on Foreign Relations, 2002). It is corroborated this by stating that at the end of the year, it will become 60 percent due to its being indexed either to the dollar or to interest rates. Brazil has still has the daunting task of reducing its domestic debt to be able to perform optimally in the global economic arena (ibid). Indeed, the pressure is now on for the incumbent president to implement long-delayed reforms such as the reduction of corporate taxes, the decrease of public expenditures and the augmentation of private infrastructure (The PRS Group, 2008). The latter is especially necessary, as a ten percent decrease in freight costs can already improve imports by fifty percent. World class engineering and construction firms are something that Brazil has, however, and it gives this researcher confidence that it can surmount the odds of the latter.

All crucial things being considered, recommendation would be to seriously mull over Brazil as a reasonably viable location choice. This Latin American industrialized giant has a myriad of opportunities still waiting to be tapped by enterprising and willing multinationals. The country is expected to reach investment grade courtesy of international credit ratings agencies anytime soon, which will only enhance its reputation in international circles. Also, despite the above mentioned lack of essential reforms, Brazil is anticipated to advance its economic power with the continued influx of local and foreign companies. Already exports from Brazil to the United State have grown almost 19% from 2007 to 2008, and imports into Brazil from the United State have risen by more than 33% (Blaauw, 2009). Total operational costs are at par with the other countries being deliberated on. Among cities, Sao Paulo has the most expensive office space, whereas the inner suburbs offer more manageable rates. Orientation to Brazilian customs is also suggested for a smoother business transition; periodic monitoring is advised as implementers of Brazilian business practices and g