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ics. Business ethics regards what is morally right and wrong with a company's activities and behaviours. The likelihood of company to transact without creating some sort of environmental or social impact is very small, might this be of positive or negative impact. A key point of CSR is that it recognises the responsibility that companies have to take into account of those impacts. CSR is a framework for thinking about business ethics, making ethical decisions and working within the law, it says a company responsibilities reach further than just making a profit. Another reason is that CSR means engaging with Stakeholders (people whose lives and livelihoods are impacted by the company's activities). CSR in this case means that a company will make a decision with society (the Stakeholders are a broad and varied group) expectations in mind. Furthermore, the corporation will recognise not only the opinions but also the values that are important to the Stakeholders and will actively engage with its Stakeholders to understand their aspirations, goals and concerns.

There are many different ways a corporation can support a social initiative and still make profits. A good example is the Marriott Corporation (ref), who was motivated by a desire to help the community while still helping the bottom line, by training and hiring 6000 persons on welfare. Marriott was still able to cut costs and increase productivity. It can be in a company's best interest to provide a needed service within a low income area. By incorporating a service that improves the resources and infrastructure of a community, it can offer an economic return for the organisation through recognition or direct community investments. In this sense, a business has an obligation to both profit and serve the community, for all stakeholders involved. This shows that when a company practice in good CSR, it gains better reputation and brand image meaning an extension of better sales, more investors and customer loyalty plate form. This is supported by the survey done by Hill & Knowlton/Harris (2001) showed that 91 % of all customer survey said that they would switch to other companies, if the corporation had a negative image.

企业社会责任是怎么体现的？——How does CSR work?

Corporation Social Responsibility must first be sold as a developing a value proposition to its own board, as it plays an important role in helping to shape and develop the value proposition. A value proposition being the corporeal results a customer gets from using the company's products or services. Aligned with social dimension, this helps provide guidance and direction to utilise the energy and enthusiasm for CSR. By identifying where companies can be socially responsible while continue to pursuit long term competitiveness of its business, companies can utilise the wider community with its own set of expertise. This framework should whilst reinforcing its core business strategies also attempt to transform value chain activities. This is important as local customers are an important source of sales and improving a company's reputation, the company itself will find it easier to recruit workforce and lead a better local authority relation. The best way to assess whether CSR is working and related to the corporation is to set CSR measurability and performance metric (differ for every本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。