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ltra-modern manufacturing and future-oriented, lean production control. The affiliated logistics centre provides ‘just-in-time deliveries' to the authorised dealers. Organisation and management of the company include the fields of accounting, construction, human resources, IT support, purchasing department, sales and service centres. The integrated modern training centre ‘RotoCampus' qualifies Roto partners by theoretical seminars and practical workshops.

In addition, the powerful value chain at Roto is complemented by a specifically customer orientation and superior service. For instance, the Roto Dialogue Centre has the main task to offer qualified product advices to private customer by phone and email. On the other hand, the technical service complaints processing for private customer as well as roofing trade professionals. A significant value illustrates the Roto ProfiLiga, an exclusive customer club for efficiency oriented roofer. The participation includes a membership fee and the bonus and benefits system is based on the number of installed Roto products by the member.

商业措施——Business strategy

Roto products are marketed on the three-step distribution channel (Business-to-Business)

The entity is consistently oriented on the professional partnership with authorised specialised dealers, professionals in the roofing and solar trade such as roofers and carpentries, public housing associations, building promoter as well as architects.

In May 2010, Roto has been able to call itself ‘Best Factory in Germany 2010' after winning，a major industrial award and the final decision was made by a panel of industry experts as well as trade journalists.

Relationship with external partners and facilities

In the context of product marketing and training activities, Roto cooperates with a number of roofing associations, master schools and guilds associations.

Even in terms of the production-technical and logistics management, the entity collaborates with a variety of suppliers such as the Hein transport company, a regional carrier for national and international logistic systems. QCells and Hilti are involved at the completion of products in the fields of solar technology. In addition, federal and country-specific sponsors provide financing opportunities for solar systems in opposite to private customers. It should also be mentioned that Roto produces the flashing materials for other solar manufacturers. Further business relations in the fields of the roof windows production exist with Saint-Gobain Glass or the profile manufacturer Rehau. In relation to the IT Infrastructure, Roto maintains an internal contact to the other business division in terms of the Siebel CRM system. Further associations exist with the companies ‘RocketMedia' as well as ‘Eggheads' in the fields of product information management and cross-media publishing.

授权——Authorisation

Hannes Katzschner requested this report on 13 April 2011. Based on an analysis of the existing IT infrastructure at Roto and its significant role within the busine本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。