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ckward integration: Basic raw materials are internally produced: we have our own field of sugar cane and sugar cane refinery

State of the art packaging facilities including a separate factory that works with plastics and packaging.

All production development is internally owned

One of the most modern plants in Latin America inaugurated in June 2004 and under a 280,000 sm.

Young and dynamic modern company dedicated to producing sugar based confectionary.

Strong corporate reputation: We are recognized in more than 60 countries.

Weaknesses

Highly leveraged: Production development is internally owned with no outsourcing.

Basic computer system environment

Lack of an industry-standard corporate governance infrastructure

Opportunities

Innovation: We would be the first ones to have nutritional bubble gums and natural boost in it.

Increased market share - Grow and expand internationally

Brand extension

Create a new range of nutritional products that increase the range and variety of products in the company.

Threats

Competition from companies with some of the world's largest market share.

Patent protection loopholes - The possibility of larger competitors to create “knock-off” products.

Unforeseen or unexpected foreign currency controls.

Unforeseen or unexpected import restrictions - increased taxes and tariffs

Continued world economic instability - prolonged recession.

Porter's Five Force Analysis

Rivalry is intense because of the number of companies within the industry. There are low switching costs for customers with companies having high exit barriers to an already saturated market.

The threat of substitutes is high with customers demand being very elastic. As such, the prices charged by the companies in the industry have to be reasonable in order to keep the existing customer base.

The power of buyers is somewhat weak due to the fact that they are so many of them. As a result buyers are typically price takers.

The power of suppliers is also somewhat because of the credible backward integration that the major companies have undertaken. The major companies in the industry have considerable ownership interests in both the cacao and sugar cane farms from which their raw materials are derived.

There are significant barriers to entering the confectionery market. There are significant startup costs and for the most part, it takes a long time for any company to develop the brand loyalty necessary for profitability. In addition, companies always and successfully seek so secure patent right to their own proprietary knowledge base.

Management Team

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