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Electronic commerce was born in twentieth Century 90 in the early 1990s, collectively refers to the electronic data transmission in the whole world to carry out various activities, network infrastructure, hardware and software together according to the given protocol, fundamentally speaking, is the sum of information management system and network service.

一、电子商务的定义

Two, the characteristics of electronic commerce

二、电子商务的特征

(a) transaction virtualization

At present, the electronic commerce activities are in a virtual environment for participants between, mostly through electronic digital ways to communicate.

（一）交易虚拟化

　　目前，电子商务活动都是在一个虚拟的环境来进行的，参加者相互之间大多是通过电子数字的方式来进行信息交流。

(two) technology

The development of electronic commerce in the exchange of information and online trading activities, all cannot do without the support of network technology, but also need to cooperate with relevant technical services. These methods mainly include: computer systems and networks, programming method, communication services, data transmission, information processing etc..

(three) digital

Because digital easily store, search, processing and changes, resulting in a virtual enterprise, digital business and other various types of business models. E-commerce has entered the digital age, the circulation of goods flow, information flow and capital flow quickly on the internet.

(four) high efficiency

Electronic business using the Internet to signal to the transmission, the transmission speed is very high, the speed is generally not time compared with. Is the transmission speed of electronic commerce so efficient, that it has obvious advantages, is widely spread and use.

(five) globalization

Electronic commerce is based on the virtual market, traders can communicate through the Internet, information is transmitted in the global range, so the market is extended to the whole world, trading in space and time are greatly reduced.

(six) the full competition

Because of the speed of e-commerce transactions faster, more participants, wider range, so that potential customers of each enterprise's development to the whole world, but also makes the enterprise competition is extended to the global competition, more fully, more intense.

Three, the application of electronic commerce in international trade

In the present situation, enterprises engaged in international trade in the process, only the application of e-commerce model to gain advantage. The application of e-commerce consists of several levels:

(a) the level of Internet

In the traditional enterprise production and business activities, a product from the purchase of raw materials, production, storage to the whole sales process is a complex process, since the introduction of computer network technology, all information related to the production of products can be stored in the computer, the enterprise can be a very good understanding of all aspects of production in the process of. At the same time, the price cheaper computer network, network connection is convenient, so it is suitable for various scale enterprises to apply.

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