英语论文网

Customer wants next is mobile internet with high speed and easy to use. The US mobile market is characterized PC environment, so this is a product strategy that is being applied to have appeal in US. This is brand recognizing product in US because Sony Ericsson does not have large market penetration there. And this strategy will attract customers.

新兴市场战略规划——Strategy for emerging markets

Sony Ericsson is having a good market share in Western and Central Europe and in Latin America as well, but Sony Ericsson is not a strong brand in emerging markets like India and China. Sony Ericsson has established a center in India and two new models for the local Indian market has been introduced. This market is dynamic and completive. Disruptions are large and new entrants are frequent in this market. The clear vision of its market position is very important. And it will help to play better in this emerging market. Sony Ericsson wants to combine together the best of entertainment on phones. Sony Ericsson wants to become recognized as among top three manufacturers of handsets worldwide.

索尼爱立信的在线市场计划——Sony Ericsson online marketing strategy

Sony Ericsson has developed a wonderful online marketing strategy. They have adopted four ways for its products marketing online.

Manufacturers

Retailers

Product reviews

Service providers

Manufacturers:-

They have included customer information pages for attracting new consumers. These pages have information about each handset with explain feature of the phone like full image, features and comparison with others. There my phone sections for people who have already own a handset of Sony Ericsson. Tips and tutorials for usage are provided in this section.

Retailers:-

They have a large distribution channel and if somebody, even Amazon wants to buy Sony Ericsson products, it has to buy from Sony Ericsson distribution channels.

Product Review:-

In micro sites like CNET, phones review are given and traffic from main portal is send to micro site. On micro site, link for main portal is also give. Advertising is done by these micro sites who also have product review. Product review is also done by many other sites. They are sometimes asked for product review

Service Providers:-

AT&T is a service provider for Sony Ericsson products and Sony Ericsson will help them by two strategies. Giving them products that could fit to their customer's needs and providing them with information about its handsets.

索尼爱立信是线上活动的领军品牌——Sony Ericsson is leading brands in online campaigns

Sony Ericsson is increasing online advertisement spend from 15 % to 25 % of its total marketing budget. It's due to realization of internet's central role in its global marketing strategies. XPERIA is new addition in its range of Cyber-shot and Walkman phones. These initiatives will be highly dependent on online marketing campaigns, as the new strategy of Sony E本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。