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to iTunes Store, where users can access to music and videos of their choice. So Sony Ericsson strategy can not be termed revolutionary, but by adding more value to their products is required to move ahead in this stiff competition. The entire mobile phone market has witnessed shrink in second half of the year last year, as consumers bought fewer mobile phones due to economic problems. And this trend will continue for a while until economy pucks up. The impact of recession on Sony Ericsson is particularly deep. This is obvious by comparison finical results of 2007, 2008 and 2009. It was earning profit in 2007 but in 2008, it had a bear a loss of 248 million euros. The strategy is also not a guarantee to bring revival. Smartphones have bright future for next couple of years as indicated by analyasts. The sale of smartphones has increased 22.5% while the overall mobile phone sales dropped by 12.6% as shown in a market research by IDC, recently.

Sony Ericsson has not been good in well competing smartphone category. Last year, at the World Congress of mobile devices, the Sony Ericsson had made a lot of buzz with their first device, Xperia X1, window mobile. But the phone was available in North America only for long time before its global availability. But the problem is that it does not propose any major carrier in the U.S. and price of $ 800 for the unlocked and unsubsidized handset is too high for consumers, when they can get iPhone 3G on AT & T, BlackBerry handsets enabled with Verizon Wireless, or Google's Android G1 at a subsidized price of $ 200 coupled with a two-year contract.

Smartphone market is expected to have all action over the next couple of years, surprisingly Sony Ericsson is investing in development of best feature handsets for implementation of their Unlimited entertainment strategy. Sony Ericsson needs to bring convincing and appealing handsets to shake out in the market. It has to develop smartphones that can have features from its communication and entertainment strategy. It also needs to expand its market outreach to untapped areas of the world. North America has demand for cool and affordable phones, and Sony Ericsson can reach this market.

Sony is rolling out the its new brand message “make, believe”. This tagline aims to reflect that what ever you imagine, you can make it real. Brand development is aimed to give the phone maker a more entertainment identity as well communicating with its consumers in a more emotive touch. Its part of ongoing repositioning strategy of Sony Ericsson to be known as a communications coupled with entertainment brand image. It is planning to invest an estimated 7m for promotion of its new hero handsets and its Japanese named phones Satio, Aino and Yari. It has launched a major above-the-line campaign, as well as digital flash mob activity on digital media centered on an attempt to bring space hoppers back into popular culture.

索尼爱立信生产最环保的移动设备——Sony-Ericsson Declared Most Eco-Friendly Phone

Technology Company Sony-Ericsson was recently given the environmental friendly recognition, as its handsets were declared as one of the most environmentally-friendly technological phones. Environmental organization Greenpeace asked computer and phone manufacturers to come forward with their most eco-friendly products, 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。