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The fifth stage will feature the evaluation of the implementation of the new strategy. To avoid failure, the implementation of the new strategy should be constantly checked and evaluated to see if it still performs according to standards. Evaluation will focus on checking how the firm has adjusted to the new strategy and how the firm has grown after changing its strategies. Evaluation will be used to determine the things or issues that should be changed within the new strategies and determine the next courses of actions that should be taken to achieve success. This stage will use one to two weeks.

全球化的需要——The need for globalization

Whether to globalize and how to globalize have become burning issues for managers all over the world. This generalization contributed to creating the new strategies out of ideas that are competitive to the global economy. The new strategy was created by determining the global situation and determining what actions can be used to compete in a global economy.

建议——Recommendation

Strategy development helps Sony Ericsson choose the best action for a certain instance. Sony Ericsson makes use of environmental analysis, experiences, studies and organizational learning to continuously develop its strategies. The challenge of learning can be expressed in attempts to engage with the paradox, uncertainty and complexity of management and organization. Organizational learning makes use of various methods to gather certain information that Sony Ericsson needs at a certain time. Organizational learning helps in determining the methods used by Sony Ericsson to learn and adapt to the changes done within the environment of the company. Sony Ericsson needs to make sure that they will identify newer strategies that are globally competitive. The newer strategies should help the company bolster its status and should be simple so that it would be easily implemented. The newer strategies should meet the goals of the organization.

The numbers are heading down due to the recession in economy. In Western Europe, spending-conscious buyers are not buying high-end models in favor of midrange alternatives that often are coupled with free with prepaid service contracts. And in emerging economies, which have been the growth driver for the mobile phone industry in recent years, handset owners are not buying high end handsets as they have to meet their rising expenses for food and fuel. This delay economy recovery especially lowers Sony Ericsson and Samsung revenues significantly. These mobile manufacturers' sales rely more on replacement sales in emerging markets than on first-time handset buyers.

Although it helped pioneer in high-end Smart-phones that acted like handheld computers, Sony Ericsson is also facing far more competition in this business segment today. While competitors have come up with products that have ability to compete with Apple's iPhone, Sony Ericsson has been slower in its reaction to changing market conditions. Sony Ericsson stuck primarily with “candy bar”-style handset designs as its rivals Samsung and LG have added clamshells, sliders, and touch screen devices to their handset offerings. So there are lot alternatives available, that is why so many people have swi本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。