英语论文网

f digital and social media platforms. These interactive social and digital channels will help Sony Ericsson in its strategy of more open and questioning attitude by involving greater number of consumes in this process.

Strategic marketing campaigns in a series will be launched the realigned visual identity of its products and showcase the start of its new message make, believe at Sony Ericsson. It will also include spark something viral campaign for its new Satio, Aino and Yari handsets and anl activation campaign for Sony Ericsson becoming global handset sponsor for the FIFA World Cup 2010. This will capture the passion of football lovers around the world.

索尼爱立信公布的新策略——Sony Ericsson promulgation of a new strategy

Gloabal economic slow down and intense pressure of competitors are main reasons for sufferings of Sony Ericsson in recent years. It will adopt a new strategy to compete these pressures. New strategy will be focusing on better services and high quality entertainment. Hopes are there that this strategy will bring Sony Ericsson back on track.

Sony Ericsson calls new strategy as Entertainment Unlimited. Managers have given fine details at a press conference, but the Sony Ericsson is planning a strategy which will be a blend of mobile phones and PCs and a good percentage of TV entertainment content.

In this new strategy, the Sony Ericsson announced MediaGo, which is considered as a continuation of its PlayNow music service. MediaGo added service in PlayNow which will enable users to download movies to their PC and then transfer movies to your Sony Ericsson handset. W995 Walkman phone has this capability of playing the length of films.

This service will also enable easy transmission of other multimedia contents such as music, photos and podcasts. The service also allows people to synchronize their handset music library automatically and automatic conversion of music files for best quality playback. The new touch screen phones have also been introduced by the Company. A new 12.1 megapixel camera phone with all type of multimedia phone has also been announced. These two new phones are hoped to play active role in achieving goals of Sony Ericsson's new strategy for more integration of entertainment in its handsets. Although this strategy is not a new one, but company argues that with this strategy, it will move to new heights. Walkman phones were also part of this entertainment strategy for listening to music while you are on the go. This “Entertainment Unlimited” strategy will take things to a new level, and now users can share and access to multimedia contents from mobile phones, to their personal computers and to their television screens. This is in continuation with its previous strategies. It has sold more than 100 million walkman phones and Sony Ericsson is looking for a new chapter in the development of the company.

It seems like a good idea, but it happens to one that there could be share of its competitors in development of this strategy. Nokia which is the world's largest mobile phone Maker, has developed throughout the Ovi services platform for more than a year a feature that enables users to share files from PC to phone and vice versa. Iphones have also provided users with access本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。